The News: The GoTo Miradore acquisition has closed, with GoTo (formerly LogMeIn) completing its acquisition of the cloud-based device management provider. Now the process integrating Mirador’s mobile device management (MDM) capabilities into the GoTo Resolve IT management and support product begins — and their vision of Resolve as a simple, all-in-one IT support tool for the SMB is one step closer. Read the full Press Release here.
GoTo Miradore Deal Closes: GoTo Continues Build Out IT Support Solution and Increasing the Value of Their Bundle
Analyst Take: With the closing of the GoTo Miradore acquisition, next steps for GoTo are all about executing on the company’s vision for GoTo Resolve, which GoTo brought into the market with some strong tailwinds. Amongst its various brands, GoTo already had close to a million users of products in the IT support space, giving them a deep understanding of the most important features: the sophistication to build a simple experience, the wisdom to stake out a strong security position from the start, and the bravado to put out a freemium offer.
In the months since its initial release, the team at GoTo has covered a lot of ground, introducing new features, an expansion into Southeast Asia, the announcement of a Resolve offer for MSPs, and now the addition of MDM capabilities.
The mobile device estate plays an increasingly vital role in an enterprise, particularly in the age of hybrid work. Millions of remote workers use their phones and tablets daily to access business applications, including their communication and collaboration services. Ensuring that the Apple or Android device is updated, secure, and accounted for is critical to ensuring the workforce stays productive.
More broadly, and especially post this GoTo Miradore acquisition closing, I see GoTo as bringing a unique value proposition to the marketplace. In the age of ever-larger bundles, GoTo has proven capabilities in communications services and the systems IT uses to ensure successful communications. GoTo is in the middle of transitioning its customer base from purchasing individual communications workloads to buying the whole communications platform, where customers are much stickier and they’re having great success on that front.
In late August, GoTo gave the market a shove with the GoTo Essentials package, combining their GoTo Connect UC product (meetings, messaging, and calling) including a basic call plan with the GoTo Resolve product at a starting price of $24 per month. The package and price are clear indicators of a will to disrupt and I see this as being a great tool in helping GoTo complete the transition of the customer base to the platform. Essentials offers excellent value to SMB customers working hard to adapt to the new workplace realities and a lot of uncertainty in the world.
GoTo is Keeping the Pressure Up
GoTo is a leader in both the Communications and IT support markets, and those markets have to adapt very quickly in the face of a global pandemic, war, and recession. While it’s tricky to see the link between communications and IT support in a bundle, the common threads are the IT teams out there with too much to do and not enough time or people to do it all. They need simple products that users can find their way through, that “just work” on any device and in any location, and that they can easily support in cases where they’re “just not working.”
It has been a long and winding road for GoTo — from a meeting product lost inside Citrix to the loving arms of LogMeIn as one of many brands and products — to now being in the market with a clean brand, a simplified portfolio (with still a bit of work to do there), and the determination to keep pushing hard to produce value for customers. With the closing of the GoTo Miradore acquisition, I look forward to seeing the leaner and meaner GoTo’s impact on the market.
Disclosure: This is a guest contribution from Wainhouse Research, part of The Futurum Group family of companies. Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research and/or Wainhouse Research as a whole.
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Image Credit: Miradore
Author Information
Sean is a trusted advisor to and assists industry vendors and enterprises with workplace communications and collaboration strategies, market entry and product assessment, product portfolio analysis, and sales enablement services.
Sean holds a Bachelor of Science in International Business from University of Colorado, Boulder.
