5 Quick Takeaways From a Blowout Q1 for Alphabet

The News: Alphabet reported huge beats on its top and bottom lines for its first quarter of 2021, which boosted the stock more than 4% in after-hours trading.

Here’s how Google’s parent company fared in the quarter relative to what Wall Street analysts polled by Refinitiv expected:

  • Earnings: $26.29 per share vs. $15.82 per share expected
  • Revenue: $55.31 billion vs. $51.70 billion expected
  • Google Cloud revenue: $4.05 billion vs. $4.07 billion, according to FactSet estimates.
  • YouTube ads: $6.01 billion vs. $5.70 billion, according to StreetAccount.
  • Traffic Acquisition Costs (TAC): $9.71 billion  vs. $9.25 billion, according to FactSet estimates.
Google’s revenue rose 34% from the same period a year prior. The company reported advertising revenue of $44.68 billion for the quarter. That’s a significant rise from $33.76 billion in the same quarter last year. Read the full news story on CNBC.


Analyst Take: 
The results for this quarter provided investors with a strong sentiment that the tech earnings this season are going to continue to be good. Microsoft and AMD both had big days as well, setting up a big day tomorrow when Apple and Qualcomm announce, and then Amazon is set to follow on Thursday.

Overall Revenue vs. Expectations:

Alphabet blew away expectations for the quarter coming in at $55.31B versus estimates of around $51.70B while delivering EPS of $26.29 versus expected $15.82 per share. This reflected 34% revenue growth, which should be seen as an outstanding result, which didn’t come completely as a surprise, but even the more bullish calls didn’t see things going this well in the company’s Q1.

Ad Business Performance:

A big portion of the performance for this quarter can be attributed to the $11B growth of its ad business from $33B last year in the same quarter to $44B during this most recent quarter. This indicates strong momentum for the advertising business and follows other bullish indicators that more businesses across verticals are returning to more normal operations and ad spending. While the company’s CFO said it is too early to declare the return to normalcy or that this growth and outcome is sustainable, there are many positives to take from the beat in this category.

Cloud Business Performance:

The cloud business delivered just over $4B, marking a solid YoY growth versus $2.7 a year ago. This quarter was the second in which the company broke out the cloud business. The last quarter showed a nice growth result, but the revenue still lags the big two, and the losses of the cloud business are substantial versus the strong operating income they provide to AMZN and MSFT. For this quarter and the next several I envision the investments to continue to be significant and the focus to be top line only, with the bottom line being sacrificed until the long-term growth objectives are achieved. Google isn’t seeking to be number three in cloud, however, that is where the company sits today and for the foreseeable future.

On a more bullish note, investors can also note that the Google Cloud business is narrowing losses on the quarter, seeing losses shrink from $1.7 billion during this period the year before despite significantly less revenue. For this period, the company delivered a loss of just under $1 billion on a significantly larger top line.

Regulatory Concerns:

Google continues to be on the lookout for regulatory probes. With eyes on the company’s search, data collection practices as well as its app store ecosystem, Google can expect to be part of most “Big Tech” probes that will take place.

Overall a Bright Future for Alphabet 

Overall a very robust start to FY 2021 for Alphabet, with little to indicate a slow down in the coming quarter despite the lack of guidance. The approve $50 billion buy back will also serve shareholders well aiding in pushing the share price up even if other headwinds are to arrive in the coming period(s).

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Read more analysis from Futurum Research:

Rackspace Elastic Engineering Unleashed, With a Goal of Transforming Cloud Managed Services

Honeywell Comes In Above Expectations as Software Helps Drive Growth

Intel Beats Expectations as PC Demand Surges in Q1

Image: Alphabet (Google)

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
SAP's Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty
July 10, 2026

SAP’s Flexible Support Overhaul Raises the Stakes for Enterprise Software Loyalty

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's flexible support model and customer-centric approach help compete for enterprise loyalty as 74% of enterprises consider...
Zoom's Platform-Agnostic AI Receptionist Reshapes Telephony Competition
July 10, 2026

Zoom’s Platform-Agnostic AI Receptionist Reshapes Telephony Competition

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoom's Virtual Agent Receptionist disrupts legacy phone systems and accelerates enterprise adoption of GenAI-powered customer service solutions....
NetApp StorageGRID 12.1 Scales Object Storage for AI Factories
July 10, 2026

NetApp StorageGRID 12.1 Scales Object Storage for AI Factories

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on NetApp's StorageGRID 12.1 launch and what its federated namespace and throughput gains mean for AI-scale object...
Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?
July 10, 2026

Can Layer7 API Expertise Keep Pace with the Demands of Modern Enterprise Integration?

Inetum-Realdolmen's investment in Layer7 API engineering talent reflects a critical channel partner trend: building proprietary managed services capabilities to compete in a $41.8B ecosystem market growing at 36% CAGR....
AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI
July 9, 2026

AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI

Brad Shimmin, VP at Futurum, explores how AWS is re-architecting Amazon OpenSearch Service. By fusing search and analytics and integrating native MCP support, AWS aims to slash log storage costs...
Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?
July 8, 2026

Kore.ai and Atos Bet on Sovereign Agentic AI, Will UK Enterprises Demand Proof, Not Promises?

Kore.ai and Atos announce a strategic partnership to deliver Sovereign AI solutions to UK organizations, addressing data residency and compliance requirements in the rapidly expanding $181B AI platforms market....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.