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Insight Type: Events

AWS re:Inforce 2025 - Identity, Application Security, and More
Krista Case
Mitch Ashley
Fernando Montenegro
Krista Case, Mitch Ashley & Fernando Montenegro
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AWS re:Inforce 2025 – Identity, Application Security, and More

The Hyperscaler Announces Improvements on Several Fronts
Krista Case, Mitch Ashley, and Fernando Montenegro, analysts at Futurum share their insights and perspectives on AWS re:Inforce 2025, including key announcements around identity, application security, and more.
New to You, Phison Pascari Enterprise SSD Range for Hardcore AI Workloads
Alastair Cooke
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New to You, Phison Pascari Enterprise SSD Range for Hardcore AI Workloads

Phison’s Pascari Enterprise SSDs Are Available Through Newegg and Offer a Range of Performance and Endurance Characteristics for Different Workloads
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on how the Phison Pascari Enterprise SSD range can help organizations accommodate on-premises AI data challenges in a cost-effective and high-performance manner.
Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing
Keith Kirkpatrick
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Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Cisco Builds Its Platform on the Tailwinds of Agentic AI and Secure Networking
Fernando Montenegro
Fernando Montenegro
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Cisco Builds Its Platform on the Tailwinds of Agentic AI and Secure Networking

The Recent Reorganization Yields an Organization More Focused on Innovation and Delivering a Strong Platform Message
Fernando Montenegro, VP and Practice Lead, Cybersecurity at Futurum, shares his/her insights on the main announcements and key trends from Cisco Live US 2025, including agentic AI and secure networking.
Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Mitch Ashley, Nick Patience & Keith Kirkpatrick
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Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Snowflake Summit '25: Accelerating AI with Unified Data & Compute
Nick Patience
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Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld
Keith Kirkpatrick
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Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating in the market.
Phison aiDAPTIV+ is Cost-Effective With Large Models to Enable Generative AI
Alastair Cooke
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Phison aiDAPTIV+ is Cost-Effective With Large Models to Enable Generative AI

Phison Custom SSD Firmware Coupled With Software Drivers Allows Pytorch Applications To Use More Than the GPU RAM for Model and Data
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Phison aiDAPTIV+ platform presented at AI Infrastructure Field Day. Phison enables the use of unmodified generative AI models on lower-cost GPUs than are typically required, making them cost-effective with large models.
WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy
Keith Kirkpatrick
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WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation, and discusses the challenge it will raise for WalkMe.
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?
Alex Smith
Olivier Blanchard
Krista Case
Alex Smith, Olivier Blanchard & Krista Case
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Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.
Make an AI-Ready Data Center With Help From Juniper
Alastair Cooke
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Make an AI-Ready Data Center With Help From Juniper

Juniper Networks Showed AI Network Design, Implementation, and Operation at AI Infrastructure Field Day
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Juniper Networks presentation at AI Infrastructure Field Day. Intent-based design and deployment using Apstra delivers 800 GB Ethernet for GPUs, storage, and front-end access, making an AI-ready Data Center.
SAP Polishes and Reinforces its AI Strategy at Sapphire
Brad Shimmin
Keith Kirkpatrick & Brad Shimmin
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SAP Polishes and Reinforces Its AI Strategy at Sapphire

AI, Agents, and the Flywheel Effect Were in Full View at SAP’s Annual User Conference
Futurum's Keith Kirkpatrick and Brad Shimmin share their insights on SAP’s annual Sapphire event, and discuss how the company’s revamped strategy helps to redefine the company in the age of generative AI, agents, and data.
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