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Insight Type: Industry News

Sherril Hanson

Barceló Hotel Group selects Momentive to power its global customer experience program with GetFeedback

Barceló will benefit from the advanced GetFeedback Salesforce integration as it aims to understand and act upon rapidly changing customer expectations 

Sherril Hanson

Forrester Introduces New Forrester Decisions Service For Customer Experience Leaders

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints
Sherril Hanson

Zeotap launches Consent Orchestration to simplify data compliance for marketers

Sherril Hanson

Amplitude Expects to Begin Trading on the Nasdaq Capital Market on September 28, 2021

Company Also Announces Update Regarding Conversion of Shares of Class B Common Stock to Shares of Class A Common Stock
Sherril Hanson

NTT Global Customer Experience Benchmarking Report 2021

Customer experience (CX) technology sets a new baseline but still struggles to satisfy many, finds NTT’s latest CX research
Alex Gaw

ServiceNow Releases Rome, the Latest Version of Now Platform

Alex Gaw

Consumers Likely to Shop with Brands that Understand Them This Holiday Season

Inflation, Supply Chain Issues, and Transparency are Questions of Concern for Shoppers
Alex Gaw

Study: Over 90% of Organizations Lack Key Capabilities in Their CX Strategies

Companies Also Struggle to Deliver Good CX in the Overall Goal to Boost Business
Sherril Hanson

Unbounce Introduces the First Conversion Intelligence Platform, Ushering in a New Era of Digital Marketing for Small and Midsize Businesses

Innovative suite of AI-powered solutions combines an individual’s marketing intelligence with machine learning insights for optimal sales and conversions
Sherril Hanson

Treasure Data Survey Findings Spotlight Path to Ideal Marketing Technology Stack

Customer Data Platforms Cited as Preferred Solution for Data Security, Flexibility, Interoperability and Ease of Integration
Sherril Hanson

Emplifi Acquires Live Commerce Software Provider Go Instore to Enable In Store Experiences Online

Acquisition of live commerce software pioneer Go Instore will give B2C brands faster connection-to-conversion experiences in-store and online
Sherril Hanson

Retailer Ashley Stewart Selects Amperity Customer Data Platform’s Full Stack to Fuel Customer Data Strategy

Amperity enables the plus-size women’s clothing company to seamlessly transition operations into the new data landscape
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