Category: Enterprise Software, & Digital Workflows

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships formed from March 14 until the end of the month.
March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring partnerships formed from the beginning of the month to March 13.
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the news coming out of NetSuite’s SuiteConnect NY event, focusing on new product enhancements around AI, and a new connector used to link multiple instances of the product.
Kyle Dufresne and Ihab Tarazi from Dell Technologies share their insights on the current state and future of AI adoption, outlining the pivotal role Dell plays in enabling and accelerating enterprises' AI journey.
New Initiative Joins Other Company-Led Upskilling and Reskilling Programs
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of a tech consortium led by Cisco focused on AI upskilling and reskilling the workers of today and tomorrow to ensure labor demands can be effectively addressed.
Insight into Logitech’s Progress Toward Sustainability Goals and How Customers Can Benefit
Craig Durr, Practice Lead, Workplace Collaboration, at The Futurum Group, analyzes Logitech's pioneering sustainability initiatives within the tech industry.
In this episode of Enterprising Insights, Keith Kirkpatrick is joined by Robert Kramer, Vice President and Principal Analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit.
Incorporation of Generative AI Designed to Democratize Access to and Interaction with Data Visualization Tools
Keith Kirkpatrick, Research Director with The Futurum Group, covers the beta release of Einstein Copilot for Tableau and discusses how generative AI is helping to democratize access to and interaction with data visualization tools.
ERP Provider Embeds AI to Enhance Efficiency and Productivity and Adds New Analytics Multi-Instance Connector
Keith Kirkpatrick, Research Director with The Futurum Group, covers NetSuite’s new AI features and data connector and discusses how the company’s approach to AI and data is well suited to its product offering.
Ryan Nichols, CPO at Salesforce, and Randy Hand, Head of Solution Architecture BDSI/SCV at AWS join Craig Durr to share their insights on transforming customer service through their partnership. This collaboration is setting new standards for customer experience across every channel.
Approach Highlights the Value of Twilio’s Segment CDP to Enhance Customer Experiences
Keith Kirkpatrick, Research Director with The Futurum Group, covers Twilio’s announcement of Unified Profiles and Agent Copilot and discusses the potential value to organizations and the potential benefit to Twilio’s Segment business.
Adobe Is Leaning into Personalization at Scale and Removing Friction from Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, provides an assessment of Adobe’s Summit announcements, focusing on enhancements to Firefly, Adobe Experience Platform, and content workflows.

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