Futurum Research examines the Amazon Ads MCP Server and how AI-managed workflows streamline ad execution while redefining the role of human oversight in Amazon advertising....
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the evolution of Zoho as a provider of enterprise technology, and discusses the steps it should take to...
Nick Patience, AI Platforms Practice Lead at Futurum, breaks down the impact of Cohere's Tiny Aya and Rerank 4 launches. Explore how these efficient models and the new Model Vault...
Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s acquisition of Momentum, and discusses the need to clearly lay out the vision and timing for integrating the technology into...
Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation....
Futurum Research analyzes Twilio’s Q4 FY 2025 results, highlighting voice AI momentum, solution-led selling, and disciplined margin management as Twilio positions its platform as an AI-era customer engagement infrastructure layer....
Brad Shimmin, VP and Practice Lead at Futurum, along with Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Digital Workflows, analyze ServiceNow’s acquisition of Pyramid Analytics. They explore...
Keith Kirkpatrick, VP & Research Director at Futurum, covers Oracle NetSuite’s SuiteConnect NYC event, and discusses the key announcements and their respective market implications....
Keith Kirkpatrick, VP & Research Director at Futurum, covers Salesforce’s State of Sales Report for 2026, and discusses what SaaS vendors should do to help customers derive value from sales-focused...
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce's acquisition of Cimulate: A bold move to integrate AI-powered, intent-driven product discovery into Agentforce Commerce, challenging rivals...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Canva’s expansion of its Claude AI connector and discusses the potential impact on competitors such as Adobe, Microsoft,...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights around the recent selloff of major SaaS vendors, fueled by fears of an AI-native software takeover, and provides his...
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