Category: Channels & Go-to-Market

June 13, 2025

Keith Kirkpatrick & Daniel Newman

Earnings, Market Coverage

Adobe Q2 FY 2025 Earnings Top Estimates With 11% Revenue Growth

Adobe Raises FY 2025 Revenue and EPS Targets Amid Continuing AI-Driven Momentum Across Segments

Keith Kirkpatrick and Daniel Newman at Futurum analyze Adobe’s Q2 FY 2025 results, highlighting AI-fueled user growth, Firefly adoption, strong RPO gains, and raised FY 2025 guidance despite AI-native competitive pressures.

Artificial Intelligence Software and Tools, Channels & Go-to-Market, Data Management & Analytics, Enterprise Applications

May 28, 2025

Alex Smith, Olivier Blanchard & Krista Case

Events, Market Coverage

Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?

Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.

Artificial Intelligence Devices, Channels & Go-to-Market

May 6, 2025

Fernando Montenegro, Mitch Ashley, Krista Case & Alex Smith

Events, Market Coverage

RSAC Conference 2025 – Evolution, Change, and Yes, Some AI

The 2025 Edition of the Venerable Conference Shows How It Is Evolving Under New Ownership While the Industry Navigates the Impact of AI

Key analysts at Futurum share insights on the rebranded RSAC Conference's transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity and data security.

Channels & Go-to-Market, Cybersecurity, DevOps and Application Development

March 21, 2025

Alex Smith

Market Coverage

Tech Leaders Navigate Fluid Tariff Environment

Exploring Tariff-Related Comments Made by Technology Leaders on Recent Earnings Calls

Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments shared during the latest round of earnings calls.

Channels & Go-to-Market, CIO Insights

October 7, 2024

Daniel Newman

Video Research Note

Microsoft & BlackRock Sitting in a Tree

The Six Five team discusses Microsoft & BlackRock Sitting in a Tree

Channels & Go-to-Market, CIO Insights, Enterprise Applications

May 8, 2024

Lisa Martin

Marketing: Art and Science

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.

Channels & Go-to-Market, CIO Insights

September 29, 2023

Olivier Blanchard

Market Coverage

AI-Enabled Features in Amazon Echo Products Point to the Future of UX

Understanding the Future of UX Through the Newest AI-Enabled Features in Amazon’s Echo Product Line

Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what the newest AI-enabled features in Amazon’s Echo products suggest about the future of Alexa-powered UX.

Artificial Intelligence Devices, Artificial Intelligence Software and Tools, Channels & Go-to-Market, Cybersecurity, Sustainability, Markets, and Policy

September 5, 2023

Sherril Hanson

Market Coverage

Salesforce’s Connected Shopper Report: Digital, Physical & Service Crucial

Retailers Balancing a Full Plate of Challenges Amidst Increased and Shifting Customer Expectations

Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of customer service and loyalty programs.

Channels & Go-to-Market, CIO Insights, Enterprise Applications

August 3, 2023

Keith Kirkpatrick

Market Coverage

ServiceNow Announces Expanded GenAI Tools

Service Management Vendor Also Announces New AI-Embedded SKUs for ITSM, CSM, and HRSD Offerings

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as well as the forthcoming generative AI-infused premium SKUs to enhance its ISTM, CSM, and HRSD offerings.

Artificial Intelligence Software and Tools, Channels & Go-to-Market, CIO Insights, Enterprise Applications

July 25, 2023

Sherril Hanson

Market Coverage

XM/os2 Launched by Qualtrics

Sherril Hanson, Senior Analyst at The Futurum Group digs into the Qualtrics announcement of its next generation platform, XM/os2, offering artificial intelligence across all products to support empathy for deeper customer and employee relationships, and the ability to personalize and act at scale.