Qualcomm Unveils Future of Intelligence at CES 2026, Pushes the Boundaries of On-Device AI

Olivier Blanchard, Research Director at Futurum, shares his/her insights on Qualcomm’s CES 2026 announcements, which highlight both the breadth of Qualcomm’s Snapdragon and Dragonwing portfolios, and the velocity with which the company’s diversification is gaining ground in high-growth segments like XR, Automotive, and Robotics.
SiMa.ai and Synopsys Unveil Automotive AI SoC Blueprint. Is Pre-Silicon the New Baseline?
Olivier Blanchard, Research Director at Futurum, shares his insights on the joint SiMa.ai–Synopsys blueprint, which targets earlier architecture exploration and software development for ADAS and IVI SoCs.
Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World 2026.
Are Enterprises Finally Ready for AI PCs? New Futurum Data Shows the Tipping Point

Olivier Blanchard shares new enterprise insights on how AI PCs are reshaping PC refresh cycles, budgets, and endpoint strategy heading into 2026.
Executive Summary: Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026

Olivier Blanchard, Analyst at Futurum, shares his insights on the AI PC market, projecting a deceleration in the rate of enterprise adoption in 2026 following the Windows 10 EOS deadline.
Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how circularity, modularity, and end-to-end services converge to reduce TCO, improve device uptime, and strengthen ROI. The brief outlines the economic and operational pressures created by linear IT models and details how Dell’s DfS-driven engineering, integrated services, and PCaaS consumption model offer organizations a proven framework for sustainable, cost-efficient device lifecycle management.
Is Amazon Ads AI Becoming the New Center of the Advertising Stack?

Olivier Blanchard, Research Director at Futurum, shares insights on how Amazon Ads AI reshapes campaign management, creative production, and full-funnel execution following the major announcements at unBoxed 2025.
What the Amazon Devices and Alexa+ Ecosystem Can Teach PC Vendors About the Future of Agentic AI

Olivier Blanchard, Practice Lead and Research Director at Futurum shares his insights into what the first logical “killer app” for AI PCs could and should be: complementing the AI PC ecosystem’s existing text and keyboard-based AI assistant user interface with a natural language, voice-based agentic user interface similar to the Amazon device ecosystem’s Alexa+.
New Amazon Devices Signal the Expansive Market Potential of Alexa+

Olivier Blanchard, Research Director at Futurum, shares insights on how new Amazon Alexa+ devices and companion product updates reflect Amazon’s expanding AI-driven smart home strategy anchored in purpose-built hardware.
Qualcomm’s Arduino Acquisition Expands Edge AI Access for Developers

Olivier Blanchard, Research Director at Futurum, shares his insights on “Qualcomm acquires Arduino,” launching UNO Q and Arduino App Lab to give 33+ million developers access to a full-stack edge AI platform.
AI PC Market Surges as Windows 10 Deadline Triggers Global Enterprise Refresh

Olivier Blanchard shares his insights on Futurum Research’s Intelligent Devices Market Forecast. Data shows the global AI PC market rising from zero to $25 billion in 2025 as enterprises replace Windows 10 systems, marking the start of a decade-long transformation toward intelligent personal computing.
Amazon’s Alexa+ Challenges GPT and Gemini with Voice-First Design

Olivier Blanchard, Research Director at Futurum, shares his insights on how Amazon’s Alexa+ redefines the AI assistant market by prioritizing voice-first, home-centered intelligence over productivity and search-driven models.
