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HP’s AI PC Push: How Victus 15 Fits into Its Bigger Strategy

HP’s AI PC Push: How Victus 15 Fits into Its Bigger Strategy

Olivier Blanchard, Research Director at The Futurum Group, analyzes HP’s AI-powered Victus 15 and its role in HP’s broader AI PC strategy. With AI-driven gaming enhancements and a push into premium AI PCs, can HP maintain its competitive edge?

DeepSeek Is Disruptive, But Not For The Reasons You Think – Report Summary

DeepSeek Is Disruptive, But Not For The Reasons You Think - Report Summary

Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what DeepSeek’s disruption signals for the US tech sector. While many focused on how China’s progress in model training may threaten incumbent US competitors, the bigger signal we should be focusing on is how a confluence of efficiency improvements in both model training and AI-forward semiconductor performance could make large model training accessible to an increasingly broader market.

Futurum Study: 62% of AI PC Adoption Supports Efforts To Futureproof Organizations For AI

Futurum Study 62% of AI PC Adoption Supports Efforts To Futureproof Organizations For AI

Olivier Blanchard, Research Director and Practice Lead for AI Devices at The Futurum Group, shares some highlights from the 1H 2025 AI Devices Decision Maker Survey Report, including early AI PC adoption trends in the enterprise, how the expanding silicon diversity in the PC segment is affecting processor market share in the PC segment, and how the end of Windows 10 support in late 2025 is accelerating the PC refresh cycle.

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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