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Author: Olivier Blanchard

Are Enterprises Finally Ready for AI PCs New Futurum Data Shows the Tipping Point
December 10, 2025

Are Enterprises Finally Ready for AI PCs? New Futurum Data Shows the Tipping Point

Olivier Blanchard shares new enterprise insights on how AI PCs are reshaping PC refresh cycles, budgets, and endpoint strategy heading into 2026....
Olivier Blanchard
Executive Summary Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026
December 9, 2025

Executive Summary: Don’t Expect an Acceleration in the Rate of AI PC Adoption in 2026

Olivier Blanchard, Analyst at Futurum, shares his insights on the AI PC market, projecting a deceleration in the rate of enterprise adoption in 2026 following the Windows 10 EOS deadline....
Olivier Blanchard
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...
Olivier Blanchard
Is Amazon Ads AI Becoming the New Center of the Advertising Stack
December 1, 2025
 

Is Amazon Ads AI Becoming the New Center of the Advertising Stack?

Olivier Blanchard, Research Director at Futurum, shares insights on how Amazon Ads AI reshapes campaign management, creative production, and full-funnel execution following the major announcements at unBoxed 2025....
Olivier Blanchard
Amazon's Voice-Enabled Alexa+ and the Future of Agentic AI
October 27, 2025

What the Amazon Devices and Alexa+ Ecosystem Can Teach PC Vendors About the Future of Agentic AI

Olivier Blanchard, Practice Lead and Research Director at Futurum shares his insights into what the first logical “killer app” for AI PCs could and should be: complementing the AI PC...
Olivier Blanchard
New Amazon Devices Signal the Expansive Market Potential of Alexa+
October 22, 2025
 

New Amazon Devices Signal the Expansive Market Potential of Alexa+

Olivier Blanchard, Research Director at Futurum, shares insights on how new Amazon Alexa+ devices and companion product updates reflect Amazon’s expanding AI-driven smart home strategy anchored in purpose-built hardware....
Olivier Blanchard
Qualcomm’s Arduino Acquisition Expands Edge AI Access for Developers
October 22, 2025
 

Qualcomm’s Arduino Acquisition Expands Edge AI Access for Developers

Olivier Blanchard, Research Director at Futurum, shares his insights on “Qualcomm acquires Arduino,” launching UNO Q and Arduino App Lab to give 33+ million developers access to a full-stack edge...
Olivier Blanchard
AI PC Market Surges as Windows 10 Deadline Triggers Global Enterprise Refresh
October 15, 2025

AI PC Market Surges as Windows 10 Deadline Triggers Global Enterprise Refresh

Olivier Blanchard shares his insights on Futurum Research’s Intelligent Devices Market Forecast. Data shows the global AI PC market rising from zero to $25 billion in 2025 as enterprises replace...
Olivier Blanchard
Amazon’s Alexa Plus Takes A Voice-First Design With AI
October 15, 2025
 

Amazon’s Alexa+ Challenges GPT and Gemini with Voice-First Design

Olivier Blanchard, Research Director at Futurum, shares his insights on how Amazon’s Alexa+ redefines the AI assistant market by prioritizing voice-first, home-centered intelligence over productivity and search-driven models....
Olivier Blanchard
Amazon’s AZ3 Chips Help Advance Voice-First AI Agentic UX
October 14, 2025
 

Amazon’s AZ3 Chips Help Advance Voice-First AI Agentic UX

Olivier Blanchard, Research Director at Futurum, shares insights on how Amazon AZ3 chips and AZ3 Pro enable on-device AI acceleration, sensor fusion, and advanced language model execution for Alexa+....
Olivier Blanchard
How Snapdragon Guardian Could Help Accelerate Commercial Snapdragon X Adoption
October 7, 2025
 

How Snapdragon Guardian Could Help Accelerate Commercial Snapdragon X Adoption

Olivier Blanchard, Research Director at Futurum, shares insights on Qualcomm’s Snapdragon Guardian, an always-on PC management platform with built-in cellular connectivity that challenges Intel vPro and reshapes enterprise security....
Olivier Blanchard
Can Lenovo SMB IT Offerings Deliver Enterprise-Grade AI for SMBs?
October 6, 2025
 

Can Lenovo SMB IT Offerings Deliver Enterprise-Grade AI for SMBs?

Olivier Blanchard, Research Director at Futurum, shares insights on Lenovo’s SMB IT offerings that deliver AI-ready bundles, built-in security, and TruScale flexibility to accelerate modernization and growth....
Olivier Blanchard

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