As Vendors Push More into Their AI Story, Can the Channel Keep Pace?
Alex Smith, VP Channels Research at Futurum, shares his insights on how partners are performing amid the industry transformation toward AI.
Partner Programs Remain Very Important to the Partner Ecosystem
Alex Smith, VP Channels Research at Futurum, shares his insights on what partners are looking for in vendor partner programs.
AI Has Arrived in Partner Organizations: Those Without Will Be Left Behind – Report Summary
Alex Smith, VP Channels Research at Futurum shares his insights on how partner organizations are deploying AI to drive efficiency in their operations and yield better overall partnering outcomes.
Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.
Some ISVs Are Excelling in Cloud Marketplaces: What Are the Keys to Success? – Report Summary
Alex Smith, VP Channels Research at Futurum, shares his insights on what ISVs need to do to develop a successful cloud marketplace strategy.
RSAC Conference 2025 – Evolution, Change, and Yes, Some AI
Key analysts at Futurum share insights on the rebranded RSAC Conference’s transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity and data security.
TariffWatch 2025 – Has the Tech Community Dodged a Bullet?
Alex Smith, VP Channels Research at The Futurum Group, shares his insights on how tariffs impact different technology sectors and vendors. It will explore how the industry is looking to respond, and what potential tariffs are still to come.
Google Cloud Next 2025: The Yellow Brick Road to AI Transformation
Nick Patience, AI Practice Lead at The Futurum Group, shares his insights – along with those of colleagues – on Google’s Cloud Next 25 event, held last week in Las Vegas.
Channel Partner Ecosystem is Ready to Capitalize on Generative AI
Alex Smith, VP Channels & Tiffani Bova, Chief Research Officer at The Futurum Group, share their insights on the latest Futurum Partner Ecosystem Survey.
Channel Consolidation: How Will the Partner Landscape Look in Three Years? – Report Summary
Alex Smith, VP of Channels & Go-to-Market at The Futurum Group, shares his insights on what drives channel partner consolidation in the industry. He explores notable acquisitions in 2024 and highlights key themes that emerged from all the major activities.
Tech Leaders Navigate Fluid Tariff Environment
Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments shared during the latest round of earnings calls.
Alphabet’s Proposed Acquisition of Wiz Shifts Cloud Security Landscape
The Futurum Group analysts Fernando Montenegro, Krista Case, Mitch Ashley, and Alex Smith share their insights on the blockbuster deal announced by Alphabet that it intends to acquire Wiz to improve multi-cloud security capabilities of Google Cloud.
