Goodera, Revuze, and Optiwise.ai Raise Fresh Capital; Hotjar Acquires PingPong

CX acquisitions and funding news

Goodera Raises $10 Million to Scale Employee Volunteering Mission Goodera, the provider of technology-based services aimed at enhancing corporate social responsibility programs, recently raised $10 million in Series A funding as part of the company’s mission to bring employee volunteering to the workplace. Investors in the round included venture capital or investment firms such as […]

Beekeeper and Alida Raise New Funds; Klaviyo Acquires Napkin.io

CX acquisitions and funding news

Swiss Firm Beekeeper Raises $50 Million Beekeeper, the Zurich, Switzerland-based provider of a frontline success system, reported raising $50 million in Series C funding, bringing the company’s total funding to date to more than $100 million. New investors like EGS Beteiligungen and Kreos Capital joined the round, alongside existing investors Energize Ventures, Thayer, SwissCanto, Keen […]

New Customer Wins for Sprinklr, Sabio Group, Vonage, Qualtrics, and Khoros

CX customer wins and case studies

Sprinklr to Support Aramex in Improving CX Sprinklr, the unified CXM platform provider headquartered in New York City, announced it is teaming up with Aramex to innovate the overall CX of the Dubai-based provider of logistics and transportation solutions. To increase operational efficiency, Aramex will consolidate its contact center on Sprinklr’s unified platform to serve […]

Consumers Are Eager to Interact with Brands in the Metaverse

Brand interaction in the metaverse

Consumers, long tantalized by the prospect of interaction and living in a virtual world, are ready and eager to meet brands in the collective online shared space known as the metaverse. Perhaps even more astounding, nearly half of the respondents in a survey on the subject are willing to pay a 5-10% premium for a […]

New Research from Verint, SAP, Waterfield Tech, Zenarate-Execs In The Know, and Qualtrics

CX surveys and research studies

Verint: US Retailers Should Consider Automation to Ease Holiday Staffing Shortages More than 60% of US retailers say they are having difficulty finding qualified workers to staff their stores for the upcoming holiday season, while 45% are struggling to fill contact center and back-office positions, suggests new research from customer engagement company Verint. Faced with labor […]

Salesforce Unveils Patient 360 for Health innovations for More Efficient Patient Care

Salesforce patient experience

A new platform from Salesforce, Patient 360 for Health innovations, aims to help lower healthcare costs for patients while delivering more efficient care for them, according to a recent Salesforce announcement. Designed to be cost-efficient and to increase productivity for healthcare and life sciences organizations, the platform addresses various areas of patient care. Salesforce says […]

Customer Wins for Medallia, Emplifi, Freshworks, NICE, and Amdocs

CX customer wins and case studies

Medallia Helps Vitality Streamline Complex Customer Feedback Process CX and employee experience (EX) company Medallia says its platform has been successfully leveraged by Vitality, the UK-based insurance and investments provider, to help streamline a complex customer feedback process, while also measuring and informing change in the newly launched Vitality car insurance business. Vitality is part […]

New Research from Qualtrics, Treasure Data, OvationCXM, Bazaarvoice, and Salesforce

CX surveys and research studies

Three Consumer Trends That Will Shape 2023 An empathetic interaction with a brand is more important to consumers than a short wait time, experience management provider Qualtrics says in its new 2023 Global Consumer Report, identifying three big consumer trends projected to shape 2023. Surveying more than 33,000 consumers in 29 countries, the report states […]

New Company Owners: Thoma Bravo, Sunstone Partners, Centre Lane Partners, and Emplifi

CX acquisitions and funding news

Thoma Bravo and Sunstone Partners Set to Acquire UserTesting for $1.3 Billion Software investment company Thoma Bravo and growth-oriented private equity firm Sunstone Partners will acquire UserTesting, a user experience (UX) insights company and a provider of video-based feedback solutions, in an all-cash transaction valued at $1.3 billion. After the transaction closes, the buyers will […]

Report: Technology Gaps Stop Businesses from Connecting with Customers

Digital interactions with brands

A new report from global telecommunications firm Vonage declares that gaps in technology present in many businesses prevent them from connecting meaningfully with their customers. Such gaps, however, also reveal opportunities for correction, showing areas where digital transformation efforts could be effective. These and other findings are contained in the 11th annual edition of the […]

Customer Wins for Acquia, Centrical, Talkdesk, Spitch, Datalyticx, and NICE

CX customer wins and case studies

Acquia Partners with Academy Mortgage Corporation on Personalization Initiatives Digital CX firm Acquia is teaming up with Academy Mortgage Corporation to help the lender personalize messages for its loan officers in their communications with US homebuyers across more than 200 markets. Ranked among the country’s top 25 mortgage lenders, Utah-based Academy Mortgage will use Acquia […]

New Research from Accenture, OPM, Talkwalker and Khoros, Contentsquare, and MoEngage

CX surveys and research studies

Accenture: People Want Easy-to-Use Government Customer Services People want simple, intuitive digital government customer services that are secure and ensure that privacy is protected, according to the new report, Public Service Experience Through a New Lens, from global professional services company Accenture. The percent of respondents saying they want more digital interaction with their respective governments […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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