Oracle Autonomous Data Warehouse (ADW) is better positioned now to power ecosystem-wide adoption of self-driving cloud DW platforms through the addition of new capabilities. Oracle ADW will compel rivals to counter Oracle with their own autonomous DW portfolio developments, particularly around offering post-SQL cloud DW capabilities that fulfill the ease of use and minimal administration demands of organization of all sizes.
As such, Oracle can drive differentiation of its ADW portfolio by providing a self-service, automated, and SaaS-enabled DW experience that puts swifter, more contextual actionable insights within the reach of organizations of all sizes.