As the demand for data-driven insights by marketers, sellers, and support organizations has intensified, it has spurred a paradigm shift around data ownership and access. Businesses are recognizing the limitations of siloed data and fragmented BI solutions. Most applications – such as CRMs – were not designed to hold the massive amount of data generated through today’s cross-channel marketing operations. Moreover, few integrated the most current artificial intelligence (AI) and machine-learning capabilities to deliver the insights required to improve the customer experience.
As a result, organizations are turning toward integrated customer data platforms (CDPs), which are software platforms that create a unified and comprehensive view of the customer. A CDP serves as a single source of truth from which all applications, workers, and systems can draw upon to identify insights, generate predictions, and drive recommended actions, resulting in driving a better overall CX. This shift is driving investment into CDP software, according to Futurum Intelligence, with the worldwide annual spending on CDPs projected to reach $9.2 billion by the end of 2024.
The right CDP empowers you to unlock valuable customer insights, execute targeted marketing strategies, and drive connected customer experiences. It enables efficient data integration, scalability for future growth, and robust data security, privacy, and governance. Furthermore, selecting the right CDP enables your organization to enhance operational efficiency, improve data-driven decision-making, and achieve immediate ROI.
In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform, we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key benefits that can be derived by using a CDP. We also take a deep dive into Epicor’s Grow Data Platform, focusing on the key points of differentiation offered by the platform, discuss its key architecture and benefits, and investigate how artificial intelligence is being embedded throughout the platform.
In this white paper you will learn:
- Key market data around the enterprise software spending
- The key reasons why an organization would want to deploy CDP
- Essential functions of a CDP
- Must-have CDP features and their benefits
- How Epicor’s Grow Data Platform is designed to meet the needs of organizations today and in the future
- How Epicor’s Grow Data Platform can deliver real-world ROI and benefits to data-driven organizations by leveraging AI, its platform architecture, and open ecosystem
If you want to learn more, download your copy of Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform today.
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Author Information
Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
