The Customer Data Platform: The New Table Stakes for CPG Companies

2020 saw an almost overnight digital transformation in every industry. Enterprise organizations everywhere had to reimagine how they served, delivered, and connected with consumers, and many found great success with transformations, likely never to return to the technology standards of pre-pandemic days.

At the same time, consumer expectations have shifted. In-store, physical interactions gave way to speedy digital interactions. This always-on customer service has intensified the demand for better, more personalized customer experiences.

All of these shifts have been especially true in the consumer-packaged goods (CPG) industry. In the last year, the mass-produced, mass-marketed industry saw increased competition from Direct-to-Consumer (DTC) brands, tested the strength of consumer relationships, and exposed weaknesses in data and analytics usage — all of which is fueling the need for smart decisions around technology investment.

In our latest white paper, The Customer Data Platform: The New Table Stakes for CPG Companies — done in partnership with Treasure Data — we set out to explore the rise in DTC brands, changing customer expectations, their impact on CPG companies, and how customer data platforms could be the solution many organizations are searching for.

In this white paper you’ll learn:

  • An understanding of the impact of the rapid digital transformation the defined 2020 on enterprise organizations especially those in the CPG industry
  • The direct-to-consumer trends that are shaping the marketplace in 2021
  • The challenges that many CPG companies are facing
  • How the need for better data storage and organization is driving investment
  • Why CDPs are the new ‘must-have’ technology

Customer expectations are evolving, and enterprise organizations must evolve along with them. If you are interested in learning more about how the right technology investment can transform your organization, download your copy of The Customer Data Platform: The New Table Stakes for CPG Companies today.

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Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.