Sales teams today have seemingly endless options when it comes to technology. We are able to track and analyze millions of data points from hundreds of touchpoints through the customer journey for insights that can lead to a conversion. Salespeople can automatically send marketing messages via any channel — and make those messages personalized to the specific needs of the customer receiving it.
However, the volume of data can be overwhelming and, in many cases, remain in silos across departments in the enterprise. In other instances, the technology solutions currently in use may be viewed as cumbersome and difficult to use. Many sales team rely on manual data entry in their customer relationship management (CRM) systems, which many fail to do consistently. Faulty insights, incomplete or inaccurate customer profiles, and poor revenue forecasting can limit the value of any tech stack.
In our current business climate, sales has never been more challenging — making real-time customer insights even more important. Combine that with changing business models due to a global pandemic and a demand for greater data transparency, and salespeople have a lot to deal with. But it also is the perfect time for a change.
In our latest research brief, Sales Teams Need a Transformation, Microsoft is Ready to Deliver, done in partnership with Microsoft, we analyze the current sales environment and look at what impactful changes to CRMs could be made to drive a meaningful transformation.
In this brief you’ll learn:
- Current state of sales teams and sales technology
- Common challenges that sales teams face with their technology deployments
- An overview of the new vision that sales teams need and how Microsoft is ready to deliver
By understanding the changes and challenges we are seeing in the global sales environment, sales teams can begin to reimagine their processes to drive better outcomes. If you are interested in learning more, be sure to download your copy of our latest brief today.
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Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
