Austin, Texas, USA, July 8, 2025
Futurum Launches Major Market Forecast Report on the Reinvention of the Enterprise Data Estate as an Engine of AI Innovation
Key Takeaways:
- The data market is on an unstoppable climb to $877B, becoming the new, non-negotiable business investment
- Forget AI apps; data infrastructure itself is becoming the enterprise intelligence engine
- Data governance has just graduated from a cost center to a core competitive weapon
Figure 1: 2024 Revenue, Data Intelligence, Analytics & Infrastructure (in USD Billion)
A new Futurum Group report finds the global data intelligence, analytics, and infrastructure market is set to more than double as enterprises accelerate the integration of AI into their core data infrastructure. The global data Intelligence, analytics, and infrastructure (DIAI) market is on a robust expansion trajectory, projected to grow from $409.3 billion in 2024 to $876.6 billion by 2029, achieving a strong 16.5% compound annual growth rate (CAGR), according to the new “1H 2025 Data Intelligence, Analytics, and Infrastructure Market Sizing & Five-Year Forecast” report from The Futurum Group.
This sustained growth is heavily influenced by the deep integration of artificial intelligence into foundational data layers. Enterprises are rapidly moving beyond orthodox data estate practices to build AI-native data architectures, adopt AI-savvy data toolchains, and deploy generative AI to drive modernization and enable real-time decision-making.
Figure 2: Data Intelligence, Analytics, and Infrastructure Market Growth by Sub-Market (% YoY)
“This growth isn’t just about incremental improvements; it reflects a fundamental market realignment,” said Brad Shimmin, Analyst at The Futurum Group and co-author of the report. “Companies no longer treat AI as a separate layer on top of their traditional data stack. They’re rebuilding and re-imagining from the ground up with AI-native architectures to lower operational costs, drive impactful decision-making, and unlock competitive advantages through data. The surge to $876.6 billion directly reflects this transformational investment in the data intelligence, analytics, and infrastructure market.”
Key Market Drivers and Insights
The research reveals several key technological and macroeconomic trends shaping the DIAI market:
- The data market’s unstoppable climb toward 900 billion dollars. Defying global uncertainties, the Data Intelligence, Analytics, and Infrastructure market will surge from $409B to $876.6B by 2029 at a robust 16.5% CAGR. Such double-digit growth cements the role of data as a foundational investment for future-proofing business through AI-driven workplace automation and real-time decision augmentation.
- AI is now built-in, not bolted-on. Predictive, generative, and agentic AI are collapsing into the enterprise data stack, creating a new breed of intelligent platforms. This fusion is igniting the Advanced Analytics and Data Science segment, which our forecast shows will become the market’s largest sub-segment, growing at a remarkable 22.4% CAGR to $222.1B by 2029 as it becomes the intelligent core of enterprise innovation.
- Governance serves as a competitive edge. With the rise of AI, data governance is no longer just about compliance. It’s now the foundation for building trust in AI outcomes, evidenced by a projected 17.5% CAGR in spending on data quality, governance, and cataloging, which will reach $81.8B by 2029. This strategic investment reflects a critical recognition that without high-quality, auditable data, there can be no trustworthy AI. Companies that can build trust in their AI through data will enjoy a powerful and lasting competitive advantage in the market.
- The heart of the data stack—the database management system (DBMS)—is undergoing a radical transformation to serve the voracious needs of AI. The rise of vector databases for semantic search, AI/ML logic integration directly into database kernels (e.g., Microsoft SQL Server 2025), and the demand for high-performance, multi-modal data processing are driving a renaissance in this mature market. Our forecast confirms this, projecting the DBMS segment to grow at a powerful 19.1% CAGR, reaching $122.7 billion by 2029.
- The market is rapidly maturing beyond generic, one-size-fits-all analytics platforms. To accelerate ROI and address complex compliance needs, enterprises demand domain-optimized solutions with pre-built data models, metrics, and AI use cases for their specific industries and departmental workflows. This is particularly true in data-intensive and highly regulated verticals. This Futurum forecast shows that the Communications, Media & Technology ($241.6B by 2029) and Financial Services ($206.3B by 2029) sectors will be the two largest spenders, demonstrating a clear demand for tailored, industry-compliant DIAI solutions.
- Increasing geopolitical tensions, national data privacy laws (such as the EU’s AI Act and India’s DPDP Act), and a focus on supply chain security are accelerating a move toward data sovereignty. This drives massive investments in regional cloud infrastructure and hybrid, multi-cloud strategies that allow data to be processed and stored locally. This trend is evident in the strong regional growth forecasts, with the EMEA market projected to hit $257.8 billion and the APAC market $180.1 billion by 2029, fueled by hyperscale build-outs from vendors like Microsoft, Oracle, and Salesforce to meet local data residency requirements.
These findings underscore a clear trend toward enterprise AI adoption as the primary catalyst for modernizing data infrastructures. The report details how vendors embed AI to power everything from data ingestion to real-time analytics and how this capability becomes the core market share battleground.
Subscribers can read more in the “1H 2025 Data Intelligence, Analytics, and Infrastructure Market Sizing & Forecast Report” on the Futurum Intelligence Platform. Non-subscribers can click here for more information and access.
About Futurum Intelligence for Market Leaders
Futurum Intelligence’s Data Intelligence, Analytics, and Infrastructure (DIAI) IQ service provides actionable insight from analysts, reports, and interactive visualization datasets, helping leaders drive their organizations through transformation and business growth. Subscribers can log into the platform at https://app.futurumgroup.com/, and non-subscribers can find additional information at Futurum Intelligence.
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Author Information
Brad Shimmin is Vice President and Practice Lead, Data Intelligence, Analytics, & Infrastructure at Futurum. He provides strategic direction and market analysis to help organizations maximize their investments in data and analytics. Currently, Brad is focused on helping companies establish an AI-first data strategy.
With over 30 years of experience in enterprise IT and emerging technologies, Brad is a distinguished thought leader specializing in data, analytics, artificial intelligence, and enterprise software development. Consulting with Fortune 100 vendors, Brad specializes in industry thought leadership, worldwide market analysis, client development, and strategic advisory services.
Brad earned his Bachelor of Arts from Utah State University, where he graduated Magna Cum Laude. Brad lives in Longmeadow, MA, with his beautiful wife and far too many LEGO sets.
