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PRESS RELEASE

The Futurum Group Announces Nati Katz as VP, Strategic Communications

28 Jul, 2023, AUSTIN, Texas — The Futurum Group, a leading global technology advisory, media, research, and go-to-market firm announced Nati Katz will become its first VP, Strategic Communications. Katz will join The Futurum Group effective immediately and will lead the company’s external communications, executive visibility program, and special initiatives across its 12 practice areas. He reports to CEO Daniel Newman.

Katz joins the company from Honeywell, where he served as Senior Director of External Communications, a role that applied his specialty in transformation narratives, executive visibility, and analyst relations. Previously, Katz served as SVP in the technology practice at WPP’s Burson Marsteller. He holds dual Master’s Degrees from Syracuse University in Public Relations and International Affairs.

The Futurum Group has become the largest independent tech analyst, media, research, and go-to-market company following several announced acquisitions and organic growth driven by emerging technologies and innovation across its clientele of 260 global companies. It now covers twelve distinct technological areas, including AI & data analytics, cloud, telecom, consumer electronics, enterprise applications, security, semiconductors, workplace collaboration, sustainability, and CX, among others.

Its media platform spans multiple OTT and VOD channels that have surpassed 9 million views and over 421 million digital and social media impressions. The Futurum Group’s CEO is co-creator of flagship B2B VOD brand The Six Five, a unique tech and leadership production known for its annual 5-day summit.

Newman said, “Nati is a hands-on media strategist with a distinctive talent and skillset and a track record for unconventional and creative results. He’s an awarded public relations practitioner, and matched with our vision and trajectory, we intend to deliver unparalleled value to our clients and world-class access to industry-best intelligence for our stakeholders among tech leadership, the media, and the investor community.”

 

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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