A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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IBM Rolls New Granite AI Models, Continues watsonx Platform Momentum
Mark Beccue

IBM Rolls New Granite AI Models, Continues watsonx Platform Momentum

IBM watsonx AI Platform Is Vying for Premier Enterprise AI Tech Stack
Mark Beccue, Research Director at The Futurum Group, examines IBM’s new Granite AI models and the continued watsonx platform momentum, and how such innovation will affect the market.
Intel Gaudi2: A CPU Alternative to GPUs in the AI War?
Mark Beccue

Intel Gaudi2: A CPU Alternative to GPUs in the AI War?

The Latest MLPerf Benchmark Test Shows Comparable Performance for Inference
Mark Beccue, Research Director at The Futurum Group, examines the Intel Gaudi2 line and discusses how this innovation will affect the market.
Microsoft Bows to EU: Unbundles Teams and Enhances Interoperability
Craig Durr

Microsoft Bows to EU: Unbundles Teams and Enhances Interoperability

Product Strategy Shift Is Designed to Avoid Regulatory Scrutiny by the European Commission and Improve Integrated Experiences with Partner Platforms
Craig Durr, Research Director at The Futurum Group, analyzes Microsoft’s strategic move to unbundle Teams from its Office suites in response to regulatory pressures from the European Commission.
Intuit Assist Brings Generative AI to Consumers and SMB Customers
Keith Kirkpatrick

Intuit Assist Brings Generative AI to Consumers and SMB Customers

Intuit’s Generative AI OS Strategy Will Help Incorporate AI Across the Entire Organization
Keith Kirkpatrick, Research Director at The Futurum Group, covers Intuit’s announcement of Intuit Assist for consumer and SMB users, and discusses how Intuit’s GenOS strategy will help the company embed AI across its entire organization.
Keith Kirkpatrick

Zoom Rebrands Zoom IQ for Sales as Zoom Revenue Accelerator

New Sales Team Capabilities Launching in Fall 2023, Including Virtual Coach, Deal Risk Signals, and Discover Monthly
Keith Kirkpatrick, Research Director at The Futurum Group, covers Zoom’s rebrand of IQ for Sales as Zoom Revenue Accelerator, and discusses why the fall launch of new sales support features will be essential to the company’s platform strategy.
Adults in the Generative AI Rumpus Room: Gleen, IBM
Mark Beccue

Adults in the Generative AI Rumpus Room: Gleen, IBM

Highlighting Industry Players Approaching Generative AI in the Right Way
Mark Beccue, Research Director at The Futurum Group, highlights organizations approaching generative AI in the right way. This edition of Adults in the Generative AI Rumpus Room features Gleen and IBM.
An Inside Look at Google's Data & AI Cloud Innovation at Next '23 - Six Five On the Road
Daniel Newman

An Inside Look at Google’s Data & AI Cloud Innovation at Next ’23 – Six Five On the Road

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Google’s Gerrit Kazmaier and Andi Gutmans to discuss Google Cloud Next, Generative AI, and what makes Google’s approach to the data ecosystem unique
Enterprise-grade generative AI powered by Google Cloud - Six Five On the Road
Daniel Newman

Enterprise-grade generative AI powered by Google Cloud – Six Five On the Road

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Warren Barkley, Director, Product Management, Google Cloud AI for a conversation on Google’s decades of investments in research and AI.
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