A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.
At PegaWorld 2024, Wells Fargo’s Sangeeta Doss joins Six Five Media host Keith Kirkpatrick to share her insights on modernizing estate settlement with a mix of technology and compassion. This approach not only improves efficiency but also significantly enhances the client experience during challenging times.
Steven Dickens, Chief Technology Advisor at The Futurum Group, shares insights on the strategic partnership between GlobalFoundries and BAE Systems, emphasizing its impact on national security and the semiconductor supply chain.
T-Mobile Spotlights OpenSignal’s USA Mobile Network Experience Report that Demonstrates Delivering Top Network Performance and 5G Leadership Mobile Connectivity for Users
The Futurum Group’s Ron Westfall assessed why spotlighting OpenSignal’s USA Mobile Network Experience Report provides a strong trajectory for T-Mobile in maintaining and enhancing its mind share and channel influence across key areas of network performance.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insights on IBM Instana’s Intelligent Remediation that represents observability and incident management, empowering organizations to proactively address performance issues and maintain high levels of service availability and reliability.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his responses to Aviatrix Cloud Cost Savings Analysis.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insights of Google Cloud's Vertex AI enterprise adoption.
The Futurum Group Chief Technology Advisor, Keith Townsend, explores Samsara’s entry into asset tracking and examines the company’s advanced distracted driver technology.