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Highlighted Insights & Research

Will Google Gemini Enterprise for Customer Experience Deliver Context?
January 13, 2026
Article
Article

Will Google Gemini Enterprise for Customer Experience Deliver Context?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into Google’s Gemini Enterprise for Customer Experience, and discusses the core guardrails and capabilities required to drive adoption by customers....
SAP Positions AI as a Core Retail Operating Layer at NRF 2026
January 13, 2026
Article
Article

SAP Positions AI as a Core Retail Operating Layer at NRF 2026

Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency...
At CES, NVIDIA Rubin and AMD “Helios” Made Memory the Future of AI
January 12, 2026
Article
Article

At CES, NVIDIA Rubin and AMD “Helios” Made Memory the Future of AI

Brendan Burke, Research Director at Futurum, shares his insights on the unveilings of NVIDIA’s Rubin platform and AMD’s Helios platform at CES. These reveals emphasize that fast access to storage...
Can CrowdStrike Tackle Standing Privileges with $740M SGNL Acquisition
January 9, 2026
Article
Article

Can CrowdStrike Tackle Standing Privileges with $740M SGNL Acquisition?

Fernando Montenegro, VP at Futurum, analyzes CrowdStrike’s acquisition of SGNL to bring real-time, zero-standing-privilege access control to the Falcon platform....

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