Zeotap, the next-gen Customer Data Platform, has announced an $11m extension to its Series C round. The extension follows the company raising $42m in July 2020, which was followed by an initial extension of $18.5m in November from SignalFire’s Breakout Fund. This new extension takes place to enable new investors such as Liberty Global Ventures to come on board, following oversubscription to previous rounds.
The new round brings the company’s total funding raised to $90M, fuelling Zeotap’s drive to provide solutions for marketers facing a privacy-first future. Zeotap’s Customer Intelligence Platform (CIP) was launched in 2020 as the next-generation Customer Data Platform (CDP), designed to deliver on the more challenging compliance requirements of the European market. ID+, Zeotap’s Universal ID solution, was also launched last year to enable brands and publishers to resolve identities at scale when third-party cookies are deprecated in 2023.
Today’s announcement sees new investors come on board, including several senior executives across global SaaS and retail. Liberty Global Ventures, whose portfolio includes Skillz, Lacework and Samba TV, was one of many investors who contributed to the round. Other new investors include Richard Pennycook CBE (former CEO of the Co-operative Group).
“Zeotap’s drive to put privacy at the heart of customer data initiatives is unique in the space and arrives exactly when the market needs it more than ever,” said Kay Schwabedal, Chief Digital Officer, Virgin Media O2, Liberty Global’s UK Joint Venture with Telefónica. “It’s no surprise that this has resulted in an incredible growth trajectory, and we’re thrilled to be on board to support this mission.”
Since its last extension round, Zeotap reported 126% ARR growth in 2020 (a 201% Y-o-Y growth in subscription revenue). The company has also signed several new clients, including Virgin Media, DER Touristik and Nestlé, and partnered with over 60 leading European publishers on ID+.
“With our last investment round and extension so oversubscribed, we’re pleased to now have the opportunity to bring new investors on board,” said Daniel Heer, Founder and Chief Executive Officer of Zeotap. “This further fuels the incredible momentum that we’ve generated since the launch of our platform, and we’re excited to have even more support on this journey.”
Zeotap recently announced the launch of Predictive Audiences, which enables users of Zeotap’s Customer Intelligence Platform to create and activate machine-learned segments without needing data science expertise. It was also named a Leader in G2’s Spring 2021 Grid Report for Customer Data Platform Software, with Chief Product Officer and Founder Projjol Banerjea awarded ‘Tech Pioneer of the Year’ at the Campaign Tech Awards.
About Zeotap
Zeotap is the next-generation Customer Data Platform. Its Customer Intelligence Platform (CIP), empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognized by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative. For more information visit www.zeotap.com.
Author Information
Clint brings over 20 years of market research and consulting experience, focused on emerging technology markets. He was co-founder and CEO of Dash Network, an integrated research and digital media firm focused on the CX market, which was acquired by The Futurum Group in 2022. He previously founded Tractica with a focus on human interaction with technology, including coverage of AI, user interface technologies, advanced computing, and other emerging sectors. Acquired by Informa Group, Clint served as Chief Research Officer for Informa’s research division, Omdia, with management and content strategy responsibility, formed by the combination of Tractica, Ovum, IHS Markit Technology, and Heavy Reading.
Clint was previously the founder and President of Pike Research, a leading market intelligence firm focused on the global clean technology industry, which was acquired by Navigant Consulting where he was Managing Director of the Navigant Research business.
Prior to Pike Research, Clint was Chief Research Officer at ABI Research, a New York-based industry analyst firm concentrating on the impact of emerging technologies on global consumer and business markets.
Clint holds a Master of Business Administration in Telecommunications Management from the University of Dallas and a Bachelor of Arts in History from Washington & Lee University.
