YesStyle.com, a leading e-commerce platform for fashion, beauty and lifestyle products owned by YesAsia Holdings Ltd. (SEHK: 2209.HK), has selected Oracle Fusion Cloud Customer Experience (CX) to automate its marketing platform with flexible and reliable AI-driven technology solutions.
A winner at the Retail Asia Awards 2021 for Cosmetics Retailer of the Year – Hong Kong, YesStyle experienced strong business growth in 2021 and engaged with over six million members on its e-commerce platform. The surge in demand required YesStyle to employ a more flexible and reliable marketing platform to manage its marketing campaigns, improve campaign performance, and collect customer behavioral data in real-time.
Upon careful evaluation of all available solutions in the market, YesStyle selected Oracle Cloud CX, including Oracle Responsys Campaign Management, Oracle Audience Segmentation and Oracle Infinity Behavioral Intelligence, to launch cross-channel marketing programs and unify all prospective and current customer marketing signals in a single view.
These AI-enabled solutions help YesStyle to collect customer’s digital behaviors in real-time, apply intelligence to that data, and offer recommended actions tailored for each customer. The solutions optimize a customer’s digital journey in real-time, making their online experience highly relevant and personalized through seamless use of eDMs, notifications, messenger, SMS and digital ads.
‘Customer loyalty is key to our business growth,’ said Erik Hohmann, Vice President of Marketing of YesAsia. ‘YesStyle’s revenue from existing customers grew steadily over the past few years to a level where we needed a solution that comes with AI technology to bring our business to the next level. Oracle is clearly the best match to address our business imperatives with mature solutions for e-commerce and handling an international customer base. We intend to increase our retention revenue by a minimum of 50% over the next 3 years with Oracle’s help.’
‘For an e-commerce business, personalization plays a critical role in delivering exceptional customer experience that fosters growth, loyalty and engagement. We are delighted to partner with YesStyle in their digital transformation journey and contribute to the next phase of their growth,’ said Roderick Van Caspel, Sales Director, Oracle Hong Kong and Taiwan.
Contact Info
Jia Shi
jia.s.shi@oracle.com
+86 (10) 65151491
About YesStyle
YesStyle.com, wholly owned by YesAsia Holdings Ltd., is an e-commerce B2C platform serving the increasing popularity of fashion, beauty and lifestyle products, in particular Korean beauty products, to a global customer base. For more information about YesAsia Holdings Ltd (Stock Code: 2209.HK), please visit yesasiaholdings.com.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
