SAN FRANCISCO, Nov. 10, 2021 — Twilio Segment (NYSE:TWLO) (LTSE: TWLO), the world’s #1 Customer Data Platform (CDP), today released its 2021 Growth Report, which offers insights and best practices from the tech industry’s top growth organizations. Twilio Segment interviewed fifteen senior leaders from the industry’s most successful, high-performing growth teams to uncover cutting-edge tactics and identify the common areas where businesses fall short in developing successful growth strategies.
In the current economic landscape, if a business isn’t prioritizing its growth then it is willingly handing over market share to its competitors. A growth mindset and growth-focused processes have become table stakes for corporations that want to be seen as forerunners of their industries. Despite an increasing recognition of the value of dedicated growth teams, they are still a fairly new discipline for many organizations.
“The report emphasizes just how truly varied the growth field is, and while there isn’t a one-size-fits-all approach, there are some practices that are agreed upon,” said Katrina Wong, VP of Segment Marketing for Twilio Segment. “The one resounding insight that we gleaned from our discussions is that all high-performing growth teams have a commitment to quality data infrastructure that empowers their teams to execute core growth processes across their entire organization.”
Twilio Segment uncovered several key strategies to help businesses elevate above the competition and solve the most critical growth problems today. The report identifies three key takeaways for growth leaders:
- Quality data fuels rapid business growth: To grow faster than the competition, high-performing growth leaders recognize that their teams need near-constant access to accurate, real-time data. For this reason, growth leaders prioritize implementing quality data infrastructure and governance early in their tenures.
- Growth leaders drive organizational innovation: Recognized for their expertise in digital transformation, best-in-class growth leaders are rewarded with the freedom to make key organizational decisions. They leverage cutting-edge organizational designs, such as cross-functional growth squads, as well as individuals from a variety of functions from engineers to designers, to maximize their team’s performance.
- The discipline of growth is maturing: What started out as “growth hacking” is now a core business discipline. Growth practitioners have proven themselves to be methodical yet agile team leaders who consistently deliver results.
On Nov. 16 at 8:00am PT, Twilio Segment will host a fireside chat with leaders at Zendesk, Showpad and Klaviyo on fueling rapid business growth. Learn more and register here.
The Growth Report includes expertise from executives at Courage+Stone, Databricks, Frame.io, GitHub, HubSpot, Klaviyo, Lyft, Miro, MURAL, New Relic, Shopify, Showpad, Voiceflow, Zendesk, and Zuora. The full report is available here.
About Twilio Segment
Twilio Segment is the world’s #1 Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.
About Twilio
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
