Philadelphia, PA, October 28, 2021 — Stuzo announced today that its Open Commerce® product suite has been selected by Marathon Petroleum Corporation to bring to market an eCommerce solution across its Marathon branded sites.
Marathon is bringing these new capabilities to market to help its dealer/distributor network of customers:
- Grow incremental consumer sales across emerging mobile-first consumer channels,
- Provide its customers with an interactive consumer engagement dashboard, leveraging data for personalized, dealer-specific offers, and
- Establish a digital platform to improve consumer retention and grow consumer lifetime value.
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About Stuzo and Open Commerce®
Stuzo helps Convenience & Fuel Retailers Know and Activate™ more customers and data in real-time, leading to more visits, more gallons, and bigger baskets. Stuzo’s Open Commerce product suite consists of: Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience for Cross-Channel Customer Experience programs. Stuzo’s managed services empower retailers to operationalize programs powered by Open Commerce and bring to market custom loyalty, commerce, and mobile/web storefront solutions.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
