NEW YORK, NY — September 10, 2021 – Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today introduced Modern Research Lite, the easiest way for global brands to trial a lightweight version of Sprinklr Modern Research capabilities. Users can get started for free for 30-days with no commitments. Marketing, product, and public relations professionals can now discover AI-powered insights about their customers, brand, and competitors in minutes.
Today’s Digital Research Challenges
Today, many companies rely on survey data to get customer feedback, which is time consuming and causes delays in insights. With Sprinklr, companies can access real-time actionable insights about market trends, product research, and competitor offerings.
Additionally, there is an overwhelming amount of social media and news sites to monitor, and many organizations struggle with efficiently analyzing incoming messages, pulling actionable insights from mentions, preventing a crisis before it goes viral, and most importantly – providing a memorable customer experience.
As customers increasingly demand best-in-class digital experiences, companies need to be able to easily unlock insights across digital channels, automate reporting, and manage brand reputation in order to exceed customer expectations.
Modern Research Lite
Modern Research Lite gives enterprise brands a self-serve way to trial a lightweight version of Sprinklr Modern Research, and includes the following benefits:
- Seamless login experience with zero configuration
- Clean, sleek UI
- Dashboards for dozens of use cases
- Brand and customer experience insights
- Competitive intelligence
- Ability to easily share insights and dashboards with internal team members
Example: Modern Research Lite dashboard provides easy-to-understand performance indicators
“As more customers use digital channels, the amount of unstructured publicly available data – from reviews to comments – is unprecedented. This data creates a tremendous challenge for brands that don’t have advanced AI-powered capabilities and strong social media channel partnerships,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”
Availability: Sprinklr Modern Research Lite is available today – start your trial here.
About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
