Menu

Sodexo, Global Food and Facilities Management Services Provider, Chooses Bright Pattern for Omnichannel CX

Global food giant chooses Bright Pattern to unify interactions across channels and business units for their Latin American contact center operations

South San Francisco, Calif., August 3, 2021 — Bright Pattern, a leading provider of AI-powered cloud contact center software, has been chosen by Sodexo, a global food and facilities management service provider, to redesign its customer experience and reduce operating costs by unifying their service channels into a single omnichannel platform.

Sodexo was using multiple systems for their multichannel contact center, creating siloed channels, friction for customers and agents, and an inability to see complete customer journeys. They wanted to provide state-of-the-art customer care with faster and easier interactions on any channel using a cloud-based omnichannel contact center platform. In addition, they wanted a complete view of voice and digital interactions for all customers with the ability to create custom omnichannel reports to understand the entire customer journey. They also needed a platform that enabled new self-service customer service options on different channels.

With Bright Pattern, Sodexo redesigned its customer service in 30 days. This reduced operating costs, leading to a 15% increase in agent occupancy while increasing the availability of mission-critical services to greater than 99.99% during the initial deployment.

“Sodexo wanted to break down siloed customer interactions to reduce customer and agent effort across different channels and business units, and provide a true omnichannel customer experience,” said Ted Hunting, SVP Marketing, Bright Pattern. “Using Bright Pattern, they now have a single pane of glass for seeing a customer’s journey that also allows agents to switch between channels. They deployed in less than a month, realizing returns in the first month and improving uptime to a new all-time high.”

Companies of all sizes select Bright Pattern to power their customer experience because of its easy-to-use yet powerful omnichannel platform, offering traditional channels and emerging channels like Facebook Messenger, in-app customer support, enterprise functionality, and cloud-first architecture. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and as a leader by Gartner and G2 Crowd as a CCaaS leader.

About Bright Pattern

Bright Pattern provides the simplest and most powerful AI-powered omnichannel contact center software and service management solutions for innovative midsize and enterprise companies. To make customer service brighter, easier, and faster than ever before, Bright Pattern offers the only true omnichannel cloud platform with embedded AI that can be deployed quickly and nimbly by business users—without costly professional services. Bright Pattern allows companies to offer an effortless and personal customer experience across channels like voice, text, chat, email, video, messengers, and bots. Bright Pattern also allows companies to measure and act on every interaction on every channel with embedded AI omnichannel quality management. The company was founded by a team of industry veterans who pioneered the leading contact center solutions and are now delivering an architecture for the future with an advanced cloud-first approach. Bright Pattern’s cloud contact center solution is used globally in over 26 countries.

Media Contacts:

Shelby Bozekowski
Director, Marketing
Bright Pattern Contact Center
[email protected]
(720) 209-2818

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
CoreWeave ARENA is AI Production Readiness Redefined
February 17, 2026
Article
Article

CoreWeave ARENA is AI Production Readiness Redefined

Alastair Cooke, Research Director, Cloud and Data Center at Futurum, shares his insights on the announcement of CoreWeave ARENA, a tool for customers to identify costs and operational processes for deploying production...
Applied Materials Q1 FY 2026 AI Demand Lifts Outlook
February 17, 2026
Article
Article

Applied Materials Q1 FY 2026: AI Demand Lifts Outlook

Brendan Burke, Research Director at Futurum, analyzes Applied Materials’ Q1 FY 2026, highlighting AI-driven mix to leading-edge logic, HBM, and advanced packaging, new product launches, and services leverage....
Can Proofpoint Secure the Intent of the Autonomous Agent
February 17, 2026
Article
Article

Can Proofpoint Secure the Intent of the Autonomous Agent?

Fernando Montenegro, VP at Futurum, analyzes Proofpoint’s acquisition of Acuvity and the strategic move to secure autonomous AI agents and "Read-Write AI" workflows....
Arista Networks Q4 FY 2025 Revenue Beat on AI Ethernet Momentum
February 16, 2026
Article
Article

Arista Networks Q4 FY 2025: Revenue Beat on AI Ethernet Momentum

Futurum Research analyzes Arista’s Q4 FY 2025 results, highlighting AI Ethernet adoption across model builders and cloud titans, growing DCI/7800 spine roles, AMD-driven open networking wins, and a Q1 guide above consensus....
Latest Research:
Arm at the Center of the AI & Data Center Revolution
February 10, 2026
Research
Research

Arm at the Center of the AI & Data Center Revolution

In Arm at the Center of the AI & Data Center Revolution, Futurum Research examines how Arm’s scalable IP, partner ecosystem, and software enablement are positioning it as a unifying...
Accelerating Enterprise AI: From Complexity to Competitive Advantage
February 9, 2026
Research
Research

Accelerating Enterprise AI: From Complexity to Competitive Advantage

In Accelerating Enterprise AI: From Complexity to Competitive Advantage (January 2026), Futurum Research—completed in partnership with Dell Technologies—explores how enterprises can reduce AI complexity by pairing a programmatic AI lifecycle...
Running Virtualization, Kubernetes, and AI at Scale
February 3, 2026
Research
Research

Running Virtualization, Kubernetes, and AI at Scale

In this Market Report, Running Virtualization, Kubernetes, and AI at Scale, completed in partnership with Dell Technologies, Intel, and Red Hat, Futurum Research examines how enterprises can operate diverse platforms...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.