Sodexo, Global Food and Facilities Management Services Provider, Chooses Bright Pattern for Omnichannel CX

Global food giant chooses Bright Pattern to unify interactions across channels and business units for their Latin American contact center operations

South San Francisco, Calif., August 3, 2021 — Bright Pattern, a leading provider of AI-powered cloud contact center software, has been chosen by Sodexo, a global food and facilities management service provider, to redesign its customer experience and reduce operating costs by unifying their service channels into a single omnichannel platform.

Sodexo was using multiple systems for their multichannel contact center, creating siloed channels, friction for customers and agents, and an inability to see complete customer journeys. They wanted to provide state-of-the-art customer care with faster and easier interactions on any channel using a cloud-based omnichannel contact center platform. In addition, they wanted a complete view of voice and digital interactions for all customers with the ability to create custom omnichannel reports to understand the entire customer journey. They also needed a platform that enabled new self-service customer service options on different channels.

With Bright Pattern, Sodexo redesigned its customer service in 30 days. This reduced operating costs, leading to a 15% increase in agent occupancy while increasing the availability of mission-critical services to greater than 99.99% during the initial deployment.

“Sodexo wanted to break down siloed customer interactions to reduce customer and agent effort across different channels and business units, and provide a true omnichannel customer experience,” said Ted Hunting, SVP Marketing, Bright Pattern. “Using Bright Pattern, they now have a single pane of glass for seeing a customer’s journey that also allows agents to switch between channels. They deployed in less than a month, realizing returns in the first month and improving uptime to a new all-time high.”

Companies of all sizes select Bright Pattern to power their customer experience because of its easy-to-use yet powerful omnichannel platform, offering traditional channels and emerging channels like Facebook Messenger, in-app customer support, enterprise functionality, and cloud-first architecture. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and as a leader by Gartner and G2 Crowd as a CCaaS leader.

About Bright Pattern

Bright Pattern provides the simplest and most powerful AI-powered omnichannel contact center software and service management solutions for innovative midsize and enterprise companies. To make customer service brighter, easier, and faster than ever before, Bright Pattern offers the only true omnichannel cloud platform with embedded AI that can be deployed quickly and nimbly by business users—without costly professional services. Bright Pattern allows companies to offer an effortless and personal customer experience across channels like voice, text, chat, email, video, messengers, and bots. Bright Pattern also allows companies to measure and act on every interaction on every channel with embedded AI omnichannel quality management. The company was founded by a team of industry veterans who pioneered the leading contact center solutions and are now delivering an architecture for the future with an advanced cloud-first approach. Bright Pattern’s cloud contact center solution is used globally in over 26 countries.

Media Contacts:

Shelby Bozekowski
Director, Marketing
Bright Pattern Contact Center
[email protected]
(720) 209-2818

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Embeddable Contact
April 20, 2026
Article
Article

Twilio Flex as an Embeddable Contact Center: Will Platform Integration Redefine CX Sourcing for the Enterprise?

Twilio Flex's embeddable contact center capability intensifies CCaaS competition, offering enterprises deeper integration and AI-driven customization while challenging legacy providers....
Unlock Faster AI
April 20, 2026
Article
Article

Can Eridu’s AI Networking Break the Data Center Bottleneck—or Just Move It?

With 78% of organizations boosting AI budgets, Eridu emerges from stealth with $200M+ in funding, claiming to break the data center bottleneck—but whether new architectures solve the problem or just shift complexity...
Salesforce Agent API
April 20, 2026
Article
Article

Salesforce Agent API Signals the Next Control Plane Battleground for AI Agents

Salesforce introduces the Agent API to enable headless AI agent execution, directly challenging cloud and workflow vendors for control of the emerging agent control plane—a critical battleground as 72% of enterprises pilot...
Sovereign Cloud
April 20, 2026
Article
Article

Can NetApp and Google Cloud Redefine Distributed Cloud Data Infrastructure for the AI Era?

NetApp and Google Cloud partnered to deliver unified sovereign cloud infrastructure for government agencies and regulated enterprises, integrating NetApp's data platform into Google Distributed Cloud for compliant, distributed AI solutions....
Latest Research:
Data Fitness for AI-Driven Operations
April 20, 2026
Research
Research

Data Fitness for AI-Driven Operations

In our latest market brief, Data Fitness for AI-Driven Operations, completed in partnership with NETSCOUT, Futurum Research explores why observability alone is insufficient as AI moves toward autonomous execution, and...
Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale
April 14, 2026

Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale

In our latest Market Report, Unblocking AI Compute: SiFive Intelligence’s Open Solution for Edge to Cloud Scale, completed in partnership with SiFive, Futurum Research explores how shifting AI workload demands...
Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap
April 9, 2026
Research
Research

Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap

In our latest market brief, Packaging the AI Frontier: Intel Foundry’s Advanced Packaging Alignment with the XPU Industry Roadmap, completed in partnership with Intel Foundry, Futurum Research examines why advanced...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.