NEW YORK, NY / ACCESSWIRE / November 8, 2021 / Simon Data, a leading data-driven marketing platform, today announced their continued advancement within the top “Leader” ranking in the G2 Fall 2021 Report for Customer Data Platforms (CDP). A trusted industry source, G2’s quarterly CDP Grid® ranks products based on customer satisfaction and market presence and places companies into four categories on the Grid, with the Leader quadrant as the top position. In addition to climbing into a higher spot in the Leader category for the Overall Grid Report for CDP, Simon Data advanced in the rankings for the Mid-Market Grid Report and ranked as a Leader on the Momentum Grid Report for CDP for the third consecutive quarter. Overall, Simon earned recognition in 12 categories spanning enterprise and mid-market CDPs – including Best Support Mid-Market for the third successive reporting period.
“Ultimately the problem we solve is one of unlocking the value of data to drive great marketing outcomes – and our G2 ranking and awards are a testament to how our customers are doing just this,” said Jason Davis, CEO and co-founder of Simon Data. “And with the recent Q4 launch of Simon Journeys, Simon Mail, and Simon Predict, we look forward to further unlocking the potential of customer data to drive results quickly and easily, and delivering a next-level of personalized, cross-channel experiences.”
In addition to advancing one spot in the prestigious Leader category for the Overall Grid Report, Simon Data advanced three spots in the Relationship Index for CDP and also moved up in the Mid-Market Relationship Index for CDP.
Reviews provided by Simon Data customers applauded the organization’s comprehensive toolset that enables teams to deploy advanced segmentation and improve customer interaction. The company was also praised for helping clients consolidate all customer data and leverage that information to run multi-channel campaigns across email, SMS, paid social and direct mail. Additionally, Simon Data earned kudos from marketers who streamlined workflows and are now able to run more personalized messaging to serve their customers what they really want.
To learn more about how Simon Data is delivering next-generation customer experiences, please visit https://www.simondata.com/resources/simon-solves-for-personalization-with-new-cdp-features-products/.
About Simon Data
Simon Data is the industry-leading Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands like BarkBox, Venmo, The Farmer’s Dog, ASOS, Jet Blue, Tripadvisor, Equinox, and many more develop and deliver incredible personalization without needing to build and maintain massive, bespoke data infrastructure. For more information, visit www.simondata.com.
Media Contact:
Escalate PR
simondata@escalatepr.com
SOURCE:Simon Data
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
