TORONTO, Dec. 14, 2021 /CNW/ – Salesforce (NYSE: CRM), the global leader in CRM, today announced a partnership with One Tree Planted to grow and conserve 500,000 native trees on Nazko First Nation Territory in the Fraser Plateau in British Columbia. The high-priority region is still recovering from a 2017 wildfire that burned over 540,000 hectares. The impact of this reforestation will reduce recovery time by decades, regenerating the environment and benefitting the communities that live on the land.
Salesforce will partner with One Tree Planted on additional Canadian reforestation projects to achieve its 100 million tree goal, and accelerate 1T.org — a global movement founded in partnership with the World Economic Forum, to restore, conserve, and grow one trillion trees by 2030.
“The climate change crisis is the number one issue facing humanity today. Our partnership with One Tree Planted demonstrates how we are turning our sustainability commitment into meaningful community impact,” said Patrick Flynn, Vice President and Global Head of Sustainability, Salesforce. “At Salesforce, we believe business can be the greatest platform for change, and we are committed to serving the interests of all our stakeholders – including the environment. It is critical that every company do their part to invest in nature-based solutions, reduce emissions, and work towards becoming Net Zero. We don’t have time to waste.”
“This partnership with Salesforce is exactly what we need to catalyze large-scale and impact-driven reforestation,” said Matt Hill, Founder and President of One Tree Planted. “When we combine public and private capital, local environmental agencies and communities, and smart restoration strategies powered by best-in-class technology, we can build coalitions that result in tangible action.”
Tree equity initiative focuses on long-term climate justice
Just ahead of COP26, the November 2021 UN climate change conference, Salesforce announced a tree equity and urban reforestation initiative in the city of Malton, Ontario in partnership with One Tree Planted. As part of the partnership, and working with four local schools, youth will learn about the historical roots of environmental justice and how trees are a solution for creating equity. They will also plant 720 large trees around the Claireville Dam Restoration Site.
The initiative aims to address the region’s “urban heat island effect” — a result of infrastructure absorbing and re-emitting the sun’s heat to create higher temperatures than outlying natural areas. Urban forestry will help to gradually reduce the heat island effect of Malton, while also sequestering carbon, improving air quality, absorbing rainwater, and beautifying communities.
“We are proud to apply our resources to engage local organizations and volunteers, including Salesforce employees, to make communities greener and healthier, reduce emissions, and empower others to drive climate action,” said Flynn.
Salesforce powers One Tree Planted reforestation efforts in Canada and globally
One Tree Planted has grown over 40 million trees in 43 countries since 2014. Planting is only part of the process. Equally critical is the long-term monitoring and conservation of trees to make meaningful impact and achieve ambitious environmental restoration targets.
Technology is vital in this step, helping One Tree Planted plan, implement, and monitor multiple global projects at scale. The non-profit works with Salesforce to track all of its reforestation projects in Canada and around the world with quality reporting and dynamic integration across organizational activity.
“Reforestation is often viewed through the lens of addressing climate change and achieving ambitious environmental restoration targets, however equally valuable are the technology and mechanics to actually mobilize resources and get results,” said Stephanie Clement, North American Project Manager for Canada and Northeastern USA at One Tree Planted. “It all comes full circle when we can leverage the best technology infrastructure like Salesforce to power projects of global significance — rebuilding after natural disasters and supporting the continued management of unique, biodiverse old growth forests.”
Salesforce’s nature-based solutions accelerate sustainability efforts across the globe
Salesforce is on an accelerated mission to leverage its full power to create a more sustainable and equitable future for all. While trees and other nature-based solutions are absolutely vital, businesses must do more in order to tackle climate change.
Some key initiatives at Salesforce include:
- Salesforce became a Net Zero company in 2021, across the full value chain and achieved 100% renewable energy for its global operations.
- Salesforce has been on its sustainability journey for more than a decade. Executing on a comprehensive Climate Action Plan, the company is helping drive toward a 1.5 degree future by focusing on six sustainability priorities: emissions reduction, carbon removal, trillion trees & ecosystem restoration, education & mobilization, innovation, and regulation & policy.
- With its Net Zero Cloud, Salesforce is supercharging its efforts to help accelerate the world’s largest businesses to Net Zero, faster. Net Zero Cloud is designed to help customers track and reduce their emissions and take impactful action on climate.
For more information on the One Tree Planted partnership, visit: https://sforce.co/3dxQhwU
About Salesforce
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN’s Sustainable Development Goals. To learn more, visit onetreeplanted.org
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
