AUSTIN, Texas, Nov. 01, 2021 (GLOBE NEWSWIRE) — QuestionPro, a global leader in online survey and research services has acquired Bryght AI, a “conversational intelligence” platform that helps companies drive customer retention, satisfaction, conversion and compliance by analyzing digital customer brand engagement. QuestionPro will add Bryght AI’s technology across all of its survey and research platforms.
Using artificial intelligence (AI), natural language processing (NLP) and machine learning (ML), Bryght AI analyzes millions of customer messages as well as other brand mentions across social media, online reviews, and other digital venues. The result is a rich data set that helps companies understand the effectiveness of their customer interactions as well as what is being said about the brand outside of company communications channels.
Traditionally it has been extremely complicated for NLP and ML to accurately analyze and make sense of human conversations, emotion, intent and attitude. Bryght AI has solved for this not only with sophisticated, proprietary algorithms, but also created industry-specific terminology, jargon, euphemisms and other keywords to make analysis even more accurate for certain industries.
“In simplest terms, with structured data, you get what you ask for. With unstructured data, you get what you didn’t even know to ask,” said Vivek Bhaskaran, founder and CEO of QuestionPro. “With advanced analytics now for both structured and unstructured data built into our platforms, clients will now be able to derive even better insights and business intelligence.”
Companies use Bryght AI to predict customer satisfaction/net promoter score; conversion, upsell and cross-sell opportunities; churn; product/feature/competitor references. The platform also analyzes, detects and reports regulatory compliance, policy compliance and abuse. Companies set the metrics they wish to measure, and Bryght AI provides the results in dashboards as well as raw data sets for quick or detailed further analysis by the client.
QuestionPro is a global provider of online survey and research services, including specific platforms for Customer Experience, Research & Insights and Employee/Workforce experience, that are used and trusted by thousands of companies worldwide, including more than a dozen in the Fortune 500. The Bryght AI technology will be integrated across QuestionPro’s platforms.
“Unstructured text embedded in customer conversations represents a gold mine of data. Our platform can automatically tag large volumes of such unstructured text data without requiring laborious manual efforts,” said Praful Chavda, founder and CEO of Bryght AI. “These insights help customers drive critical actions such as retention/upsell emails, net promoter score (NPS) and customer satisfaction (CSAT) surveys, compliance and risk audits, and personalization via micro-segmentation.”
About QuestionPro
Founded in 2005, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. From free consumer accounts to robust enterprise-level research, we offer tools for the creation, distribution, and analysis of surveys. We also offer platforms for polling, mobile research and data visualization. Fortune 100 companies rely on us to help unlock insights about customers, employees and the marketplace. With offices in the US, Mexico, Germany, the United Arab Emirates and India, we offer customers 24-7 access to highly trained support specialists and engineers. More information is available at www.questionpro.com.
About Bryght AI
Bryght AI is a conversational intelligence and scoring platform that helps drive customer retention, satisfaction, and conversion while also protecting a company brand. Using AI, Bryght AI analyzes and score the effectiveness of millions of customer messages. Companies use Bryght.AI to predict customer satisfaction/net promoter score; conversion, upsell and cross-sell opportunities; churn; product/feature/competitor references. It also analyzes, detects and reports regulatory compliance, policy compliance and abuse. More information is available at www.bryght.ai.
Media Contact
John Williams, Scoville PR for QuestionPro
+1-206-660-5503, jwilliams@scovillepr.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
