Qualtrics Expands Healthcare Leadership Team with Hiring of Cleveland Clinic Veteran Dr. Adrienne Boissy

PROVO, Utah and SEATTLE, Oct. 5, 2021 — Qualtrics (Nasdaq: XM), the leader and creator of the Experience Management (XM) category, has named Dr. Adrienne Boissy as its first Chief Medical Officer—expanding the company’s ability to help industries, including healthcare institutions, deliver exceptional experiences for patients, customers and employees. Dr. Boissy is a practicing neurologist and global thought leader who was most recently Chief Experience Officer at the Cleveland Clinic. 

Dr. Boissy’s appointment comes at a critical time. The pandemic has catalyzed digital innovation across industries, while generating staffing, mental health and access challenges. People want to engage with their care teams and organizations through the channels they prefer—helping them feel known as a person, and to have seamless and customized experiences. To differentiate in a new virtual environment and earn loyalty, patient and employee experience is top of mind for many healthcare organizations, and most are looking for creative, timely and customized methods to listen and respond to the customer voice. 

In her new role as Qualtrics’ top medical advisor, Dr. Boissy will combine her experience as a leading physician executive with Qualtrics’ comprehensive technology to engage healthcare systems in designing the patient, customer and employee experience of the future. Dr. Boissy will also leverage the insights from Qualtrics’ partners around the globe to drive best practices and empathic innovation. 

“Dr. Boissy is a visionary leader at the forefront of creating people-centered programs rooted in  empathy and a deep understanding of patient needs,” said Zig Serafin, CEO, Qualtrics. “We are thrilled to have Dr. Boissy join Qualtrics as we continue to innovate and invest in building the best experiences for patients, families, staff, clinicians, and the communities they serve.”

In addition to her duties as Chief Medical Officer for Qualtrics, Dr. Boissy will continue as a neurologist at the Cleveland Clinic. Dr. Boissy co-chaired the Empathy and Innovation Summit, the largest independent summit on patient experience in the world. She has published extensively on novel patient experience metrics, digital innovation, burnout and patient engagement. She is a Harvard Macy Scholar and has been featured in The Atlantic, The Washington Post, USA Today, Forbes and many other publications. Her TED Salon talk “Can empathy help us heal healthcare?” details how systems can operationalize empathy in meaningful ways. She is the co-editor of “The Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Superior Patient Experience.” 

Dr. Boissy will officially join the Qualtrics team in November. 

Transforming the patient and employee experience

Traditional patient experience platforms are retrospective, static, long and focus on measurement instead of action. They also don’t take into consideration the emotion and values of the patient or employee. Qualtrics is helping over 400 hospitals and health systems around the world, including CHRISTUS Health, Intermountain Healthcare and Stanford Health Care, modernize their patient and employee experience programs—reducing the time and cost it takes to listen and understand patient needs, and using those insights to improve patient outcomes, retention and service recovery.

Qualtrics healthcare solutions are built on the Qualtrics XM Platform™, which maintains the highest security certifications, including ISO 27001, FedRAMP and HITRUST. This means its technology platform provides customers the tools they need to manage HIPAA compliance. 

To learn more about Qualtrics in healthcare, visit qualtrics.com/healthcare.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

Latest Insights:

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating in the market.
Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million Crunchy Data acquisition is set to reshape the AI data platform landscape and intensify the battle for enterprise cloud leadership.
Strong AI Demand and Growth in Electro-Optics and Custom Silicon Drive 63% YoY Revenue Surge
Olivier Blanchard, Research Director at Futurum, unpacks Marvell’s Q1 FY 2026 results, where strong AI demand, custom silicon ramp, and electro-optics gains fuel data center momentum amid cautious sentiment on margin delivery.

Latest Research:

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how IT leaders can move beyond reactive data protection toward proactive recovery-readiness by implementing a multi-tiered and performance-optimized cyber resilience architecture.
In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen data protection infrastructure can safeguard critical workloads and support rapid recovery, with a focus on Dell’s PowerProtect Data Domain All-Flash appliance.
In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can simplify migration, reduce costs, and modernize operations while gaining a competitive edge in AI-driven application development.

Book a Demo

Thank you, we received your request, a member of our team will be in contact with you.