DALLAS–(BUSINESS WIRE)–Kibo, the leader in unified commerce, today announced that global fashion retailer New Look has selected Kibo Personalization to scale its testing and personalisation programme. New Look is planning to implement a holistic Conversion Rate Optimisation (CRO) programme with Kibo across key channels, with a special focus on improved agility, more flexible testing and experimentation (utilising features like Dynamic Testing), advanced customer segmentation, analytics and insights, and out-of-the-box integrations with partners like Contentsquare.
“Kibo Personalization has what we were looking for in a new partner,” said Robyn Walker, Senior Optimisation Manager, New Look. “Not only does the company have a proven track record of fast onboarding and implementation, but it offers user-friendly yet robust testing capabilities to fit a wide variety of scenarios. We’re excited to expand our testing programme and to connect customer experiences across channels with a unified approach.”
New Look has several business goals that drove the selection of Kibo Personalization over other options. New Look is focused on driving new customer acquisition and retention with a variety of new experiences, and Kibo provides New Look the ability to easily and effectively scale its optimisation programme.
“We’re thrilled that New Look has selected Kibo Personalization,” said Vinesh Vis, CSO, Kibo. “Our robust, full-featured platform will easily scale with New Look as it expands into mobile and connect experiences across channels. We’re experienced in partnering with growing omnichannel companies that are ready to increase their testing and implementation of a variety of new experiences across customer touchpoints.”
About Kibo
Kibo is the only extensible, unified commerce platform that delivers personalised, omnichannel experiences. The platform combines AI-driven personalisation from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and customer data-enhanced point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo’s API-first, microservices architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations.
Contacts
Amanda Reed
Ketner Group Communications (for Kibo)
amanda@ketnergroup.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
