Sydney, Australia, December 9, 2021 – mParticle, the largest independent Customer Data Platform, today announced its expansion into Asia Pacific and Japan. The company’s presence in the region is headquartered in Sydney, Australia and led by Kris Fagan, Vice President – Asia Pacific & Japan.
Many of the world’s leading brands chose mParticle to simplify their data infrastructure and drive growth. mParticle has already been adopted by several brands across Asia Pacific including:
- One of the world’s largest electronics manufacturers
- A retail powerhouse
- A worldwide fast food restaurant chain
- An Australian eCommerce startup
- A fast growing pet insurer
- Two of Australia’s leading hospitality brands
- A high profile Australian entertainment company
The company will build on this early momentum by serving customers throughout Australia, New Zealand, Singapore, Philippines, Thailand, Indonesia, Malaysia, Japan and South Korea.
Companies in the Retail, Financial Services, Media, QSR and Dining, Travel and Gaming markets rely on mParticle to improve data quality, manage regulatory compliance, and deliver high quality customer experiences. mParticle integrates with other leading technologies such as Braze, Amplitude, Snowflake, Amazon Redshift, Salesforce Marketing Cloud, Adobe Marketing Cloud and more to help top brands do more with their data.
“The Asia Pacific market is home to some of the world’s most well recognized and innovative brands at the forefront of their industries,” said Kris Fagan, mParticle’s Vice President of Asia Pacific & Japan. “The best customer experience begins with the right data and mParticle brings a strong pedigree in helping brands collect and manage customer data. We’re eager to help brands in this region deliver the personalized experiences consumers expect across all channels with a proven approach to customer data infrastructure.”
About mParticle
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
Contact:
Barokas, A FINN Partners Company
mparticle@finnpartners.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
