InMoment Named as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of Customer

InMoment®, the leading provider of Experience Improvement (XI)™ solutions, announced it has been named a Leader in the 2021 Gartner Magic Quadrant for Voice of the Customer 1 for the second year in a row.

Gartner defines a voice of the customer (VoC) application as one that “integrates feedback collection, analysis and action into a single interconnected platform that helps understand and improve the customer experience.”

The report evaluated fourteen vendors on fifteen criteria and placed InMoment in the Leaders quadrant. InMoment scored particularly high in professional services that help ensure programs deliver business value, industry expertise with benchmarking, tailored services and industry specific survey templates, and a customer-journey-oriented approach.

A customer experience leader in the retail industry commented on Gartner Peer Insights, “With InMoment we found a true partner that helped us establish a strong and robust omnichannel CX approach which allows us to identify customer pain points along our major customer journeys. The platform itself provides us high flexibility in collecting customer feedback and providing tailored insights to our store and headquarter employees.”

According to Gartner, “Leaders have the Ability to Execute their vision through VoC products, services and demonstrably solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in a wide variety of industries, from small businesses to multiple proofs of deployment for more than 1,000 users. Leaders are often the vendors against which other providers measure themselves.”

1 Gartner, “Magic Quadrant for Voice of the Customer,” Jim Davies, Ed Thompson, Nov 29, 2021

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About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com

Alix Peterson, InMoment,apeterson@inmoment.com 

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

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