Menu

Hibob Secures $150M Series C Funding Led by General Atlantic to Help Midsize Businesses Modernize HR in the Evolving World of Work

The HR platform provider sees continued triple-digit growth as modern, mid-sized, multinational businesses look to drive productivity, employee engagement and culture

NEW YORK and LONDON, Oct. 13, 2021 /PRNewswire/ — Hibob – the company behind ‘bob’, the HR platform that is changing the work experience for fast-growing, mid-sized businesses and their employees – today announced $150 million in Series C funding. The round was spearheaded by General Atlantic, a leading global growth equity firm, with participation from existing investors including Bessemer Venture Partners, Battery Ventures, Eight Roads, Entrée Capital, and others. This round brings the company’s total investment to $274 million since Hibob was founded in late 2015. This new funding will be used to drive continued global expansion and develop innovative work tech modules that are designed to support customers’ growth. 

Modern Human Resources Information Systems (HRIS) have steadily evolved from the old back-office system of records to a system of engagement. Intuitive HR tech platforms that all members of an organization — including HR teams, senior leadership, managers, and individual contributors — can use to engage and collaborate are mission-critical. Modern companies need technology to not only support the administration side of their HR processes, but also to cultivate positive cultures for all people, whether dispersed, fully remote, or hybrid. This is exactly the value proposition that Hibob offers, and is the reason why the company has achieved triple-digit revenue growth each year from 2017 to 2021 adding more than 200 new mid-sized customers that operate in more than 134 countries with offices spanning North America, EMEA, and Australia.

“We are targeting a massive market that is worth tens of billions of dollars, and Hibob is just beginning its mission to penetrate this opportunity,” said Ronni Zehavi, co-founder and CEO of Hibob. “Our vision is that the ‘bob’ platform will be the last HRIS suite that mid-sized companies will ever need to purchase, and as we continue to listen to our customers, we aim to grow our solutions with them and help propel their businesses forward. With this recent funding, Hibob’s plan is to invest significantly in building tools to fit organizations’ evolving needs and acquire great technologies to complement our offerings, while also expanding our global presence to reach more companies and their dispersed teams worldwide.”

The market has embraced Hibob as HR leaders are increasingly pinpointing viable solutions to address the ongoing workplace challenges of automation, global expansion, and agility. With legacy HR technologies ill-serving the unique needs of fast-growing mid-sized companies, the pandemic and subsequent current workplace environments have forced a fast maturation of this particular segment. Hibob is providing these organizations with one of the most premier modern HR technology solutions available.

“Hibob has created a solution that serves and anticipates the needs of modern, evolving businesses,” said Anton Levy, Co-President, Managing Director and Global Head of Technology Investing at General Atlantic. “We have tracked the company for years, and positive customer feedback further validates that Hibob’s platform has become a mission-critical component of HR tech stacks. Hibob will mark our sixth investment in an Israel-based company in under two years, signifying our strong conviction in the country’s market. We look forward to supporting the business’ global growth as it redefines employee engagement and HR technology.”

As part of the transaction, Anton Levy will join the Board of Hibob. More information about Hibob can be found at http://www.hibob.com/blog/hibob-raises-150mm-series-c-funding.

About Hibob
Hibob was founded to modernize HR tech. Hibob’s intuitive and data-driven platform, ‘bob’, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, Hibob has achieved consecutive triple-digit year-over-year revenue growth and become the HR platform of choice for more than 1,500 modern, midsize, and multinational companies who understand that a powerful, agile HR tech suite is mission critical and a key driver of organizational success. Fast-growing companies across the globe such as Cazoo, Gong, Hopin, Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop and retain top talent.

About General Atlantic
General Atlantic is a leading global growth equity firm with more than four decades of experience providing capital and strategic support for over 400 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic currently has over $78 billion in assets under management inclusive of all products as of June 30, 2021, and more than 175 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, Singapore and Stamford. For more information on General Atlantic, please visit the website: www.generalatlantic.com.

SOURCE Hibob

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
AWS European Sovereign Cloud Debuts with Independent EU Infrastructure
January 16, 2026
Article
Article

AWS European Sovereign Cloud Debuts with Independent EU Infrastructure

Nick Patience, AI Platforms Practice Lead at Futurum, shares his/her insights on AWS’s launch of its European Sovereign Cloud. It is an independently-run cloud in the EU aimed at meeting stringent data...
Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling
January 16, 2026
Article
Article

Synopsys and GlobalFoundries Reshape Physical AI Through Processor IP Unbundling

Brendan Burke, Research Director at Futurum, evaluates GlobalFoundries’ acquisition of Synopsys’ Processor IP to lead in specialized silicon for Physical AI. Synopsys pivots to a neutral ecosystem strategy, prioritizing foundation IP and...
Qualcomm Unveils Future of Intelligence at CES 2026, Pushes the Boundaries of On-Device AI
January 16, 2026
Article
Article

Qualcomm Unveils Future of Intelligence at CES 2026, Pushes the Boundaries of On-Device AI

Olivier Blanchard, Research Director at Futurum, shares his/her insights on Qualcomm’s CES 2026 announcements, which highlight both the breadth of Qualcomm’s Snapdragon and Dragonwing portfolios, and the velocity with which the company’s...
GitLab’s Salvo in the Agent Control Plane Race
January 16, 2026
Article
Article

GitLab’s Salvo in the Agent Control Plane Race

Mitch Ashley, VP and Practice Lead, Software Lifecycle Delivery at Futurum, analyzes how GitLab’s GA Duo Agent Platform positions the DevSecOps platform as the place where agent-driven delivery is controlled, audited, and...
Latest Research:
Modern Private Cloud: Balancing Operational Agility with Data Sovereignty
January 14, 2026
Research
Research

Modern Private Cloud: Balancing Operational Agility with Data Sovereignty

In this Market Brief, Modern Private Cloud: Balancing Operational Agility with Data Sovereignty, Futurum Research explores why enterprises are rethinking public cloud-first strategies and how modern private cloud platforms enable...
TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance
December 18, 2025

TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance

In our latest Analyst Insight Report, TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance, completed in partnership with TMTG, The Futurum Group covers the critical...
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025
Research
Research

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.