SAN FRANCISCO, Dec. 1, 2021 /PRNewswire/ — Genesys®, a global leader in customer experience orchestration, today announced the completion of its acquisitions of Pointillist and Exceed.ai. Pointillist, recognized for its award-winning journey management platform, and Exceed.ai, known for its proven intelligent lead activation and conversation engine, will accelerate how businesses connect with customers across the marketing, sales and service lifecycle.
Customer expectations have resulted in the rise of an experience economy where brand loyalty is easily swayed. These challenges have been magnified by the supply chain and workforce shortages over the course of the pandemic, with more than a third of consumers turning to new brandsi. Understanding its power to be an organizational differentiator, businesses worldwide are increasing focus on the customer experience (CX). As part of the efforts to deliver standout experiences, more than 60% of organizations are increasing headcounts and more than 70% are increasing budgets in 2021. And, for more than half of businesses, CX is now a board-level priority.ii
“Consumer loyalty is more difficult to develop and keep than ever before, leading companies to increasingly develop experiences that are a business advantage,” said Tony Bates, Genesys CEO and Chairman. “With Pointillist and Exceed.ai part of Genesys, our customers will be able to unify, enrich and orchestrate empathetic experiences across marketing, sales and service.”
As seamless extensions of the Genesys solutions, Pointillist and Exceed.ai will further enable organizations to improve both customer and employee experiences. Through the integration of Pointillist, organizations can visualize, analyze and optimize end-to-end customer journeys at scale and reduce costs to serve. While the Exceed.ai Conversational AI will be a force multiplier for lead qualification, nurturing and follow up — providing more time for sales and marketing teams to focus on doing the most impactful work.
Pointillist joins the Genesys Cloud CX™ product group led by Olivier Jouve, Executive Vice President and General Manager of Genesys Cloud CX, deepening the company’s orchestration and analytics capabilities. Exceed.ai joins the Genesys DX™ product group led by Barry O’Sullivan, Executive Vice President and General Manager, Digital and AI, enriching the company’s sales and marketing capabilities.
About Genesys
Every year, Genesys orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service SM our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.
©2021 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud CX, Genesys Multicloud CX, Genesys DX and Experience as a Service are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies.
Janelle Dickerson
Genesys
Janelle.dickerson@genesys.com
Nectar Communications
genesys@nectarpr.com
+1 415.399.0181
i The Great Consumer Shift, McKinsey & Company, 2020
ii The State of Customer Experience, Genesys, 2021
SOURCE Genesys
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
