Sunnyvale, CA (August 17, 2021): eGain (NASDAQ: EGAN), the leading cloud platform for customer engagement automation, today announced that 25 credit unions have deployed the eGain Virtual Financial Coach since its launch in March earlier this year.
Thousands of consumers are already using the Coach for advice and user feedback has been positive. Once the Coach develops a personalized coaching plan for a customer, it engages her in a continuous conversation with proactive, behavioral nudges via messaging and digital channels.
- 85% users say that the personalized plan prescribed by the Coach is achievable.
- 88% users say that the coaching experience is valuable.
Matt Duthler, Marketing Director at Northland Area Federal Credit Union said: “Northland is thrilled to be able to provide the Virtual Coach to our members. We know our members have a pressing need for financial advice. The Coach is a fun, personal, and a motivating way to help our members save more money, improve their credit score, make that big purchase, and improve their financial health.”
Pre-packaged with financial counseling best practices from GreenPath, eGain Virtual Financial Coach enables credit unions to deliver high-quality, AI-powered financial advice at scale. As a 100% turnkey solution, the Coach can be configured, personalized, and activated within minutes for a credit union or bank.
“This is not your typical chatbot,” explained Rick Bialobrzeski, GreenPath’s Chief Business Development Officer. “It offers users 24/7 access to customized advice about their credit. Users feel like they’re getting expert advice from a seasoned financial counselor.”
“Credit Union executives tell us how they have been looking for an intelligent, turnkey financial coaching solution forever,” said Evan Siegel, VP of eGain Financial Services AI. “We are thrilled to deliver this innovative service, in partnership with GreenPath, to our communities.”
More information
- eGain Virtual Financial Coach: https://www.egain.com/virtual-financial-coach/
- eGain Virtual Financial Coach in action
- Alabama ONE: Mortgage – Alabama ONE
- Frankenmuth Credit Union: https://frankenmuthcu.org/virtual-coach/
About eGain
eGain customer engagement platform automates digital-first, omnichannel experiences across all touch points. Powered by AI, machine learning, knowledge, and analytics, our top-rated software optimizes customer journeys with virtual assistance, messaging hub, and desktop to serve customers, reduce cost, and improve compliance. To learn more, visit www.eGain.com.
eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.
eGain media contact
Michael Messner
Email: press@egain.com
Phone: 408 636 4514
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
