NEW YORK–(BUSINESS WIRE)–Glassbox, the leading provider of digital experience analytics for web and mobile applications, today announced that DiRx, an online pharmacy for FDA-approved generic medicine, has selected Glassbox to enhance its customers’ digital experiences. DiRx will leverage Glassbox’s technology to achieve streamlined, frictionless experiences and industry leading, prescriber-authorized, pharmacy to patient digital journeys, better positioning the company, through the application of Consumer Behavior Analytics, to its mobile and web services.
“We’re excited to assist DiRx in their mission to improve medication accessibility and affordability for all, whether or not someone has insurance, focusing on underserved communities. Through optimized digital journeys and customer experience, DiRx will improve its ability to cut down cost of life-savings medicine and pass more savings on to consumers.” said Yaron Morgenstern, CEO, Glassbox. “Digital Experience Intelligence continues to be essential to enterprises in reaching their goals, and this partnership represents a tremendous step forward for digital CX’s role in healthcare tech.”
Glassbox’s solutions will enable DiRx to improve Conversion Rate Optimization (CRO) by quickly identifying select business flow blockers. DiRx will gain meaningful understanding of consumer behavior through user and aggregate level reporting, quickly locate and review customer sessions to provide better service and increase First Call Resolution (FCR) and satisfaction as they are able to resolve customer struggles and quantify issue via Voice of the Customer (VoC) integrations.
“Health care is perceived as a burden category, and unfortunately most of the digital interactions are still lacking, compared to other industries. Through our partnership with Glassbox, we aim to better support individuals switching their prescriptions to our secure eCommerce platform, ensuring a frictionless experience. Glassbox gives us incredible insight into digital interactions, so we can efficiently optimize our platforms – in a way that addresses the most critical gaps first – reducing the time to value.” said Simone Grapini-Goodman, Chief Marketing Officer, DiRx.
The relationship represents a significant solution for DiRx, as they aim to meet consumers’ rising expectations while also mitigating increased prescription medicine costs for communities already lacking insurance and resources. Glassbox currently supports a trillion web and mobile journeys annually for some of the world’s largest retailers and enterprises. To learn more, visit www.glassbox.com.
About Glassbox:
Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real-time across mobile apps and the web to accelerate loyalty and growth. Through AI-driven visualization and analytics tools, Glassbox enables teams to prioritize customer experience and digital product enhancements from a single collaborative system. From IT and product management to marketing and compliance, teams can understand user struggles, visualize the customer journey and optimize every step. Hundreds of enterprises across multiple industries have chosen Glassbox for easy, secure and private cloud-based deployments.
Contacts
Kat Aronofsky
Glassbox@matternow.com
339-222-9219
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
