Zürich, Switzerland, 11 January 2022 – Decentriq, an enterprise SaaS platform providing data clean rooms powered by confidential computing, today announced a partnership with Zeotap, the next-gen Customer Data Platform (CDP), to make first-party data more easily accessible for companies around the world and enable them to maximize their marketing efforts.
This partnership offers a seamless integration between Zeotap’s CDP and Decentriq’s data clean rooms, allowing mutual clients a new means of matching first-party data and second-party data. With the integration of Zeotap and Decentriq’s platforms, clients can now share their first-party data securely and leverage the analytics and insights for enhanced marketing.
“Zeotap and Decentriq share the same values when it comes to protecting their user’s data privacy with best in-class technology,” said Florian Lichtwald, Managing Director and Chief Business Officer of Zeotap. “With this joint solution, our clients can share and collaborate on data while remaining fully compliant with even the strictest of data protection conditions, opening up new opportunities.”
With this integration between Zeotap’s CDP and Decentriq’s data clean rooms, clients can gain a deeper understanding of their customer profiles, build richer custom audiences, and have greater transparency into the effectiveness of their ad campaigns. They can also generate deeper insights to build higher guarantees and return on advertising spend for targeted campaigns.
“With our platform powered by confidential computing technology, clients remain in full control of their data while they run data queries at high speeds,” said Maximilian Groth, Co-Founder & CEO of Decentriq. “This integration with Zeotap’s customer data platform allows clients to put the data analytics and insights into action to optimize their next marketing campaign.”
About Decentriq
Decentriq is an enterprise SaaS platform providing data clean rooms – allowing users to leverage data previously not possible. Easily and securely collaborate with stakeholders, internal or external, to derive new data value – all with guaranteed trust and privacy because of Decentriq’s underlying encryption-in-use technology called confidential computing. Decentriq is also a founding member of the Confidential Computing Consortium including Microsoft, Google, Facebook, and Intel.
Media Contact for Decentriq
Sandra Bahlmann
Marketing Lead, Decentriq
sandra.bahlmann@decentriq.com
About Zeotap
Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognised by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative.
Media Contact for Zeotap
Hannah Nakano Stewart
VP Marketing, Zeotap
hannah.stewart@zeotap.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
