CX Services Specialist Concentrix to Acquire CX Design Engineering Firm PK

Billion-Dollar Deal Combines a Complementary Client Base and Similar Vertical Focus

Concentrix Corp., the California-based business services company specializing in CX services and technologies, is set to acquire global CX design engineering firm PK in an investment deal valued at approximately $1.6 billion.

The deal will also see PK contributing $530 million of revenue and $85 million of adjusted EBITDA in the first full year after the acquisition, equivalent to a 20% year-over-year (YoY) growth for PK. As part of the agreement, global investment firm Carlyle will sell its majority stake in Oregon-headquartered PK after an investment of $300 million five years ago in 2016.

The acquisition, described by Concentrix as an “evolutionary milestone,” will support the company’s growth strategy of investing in digital transformation so that it can deliver on its promise of exceptional CX, the Concentrix press release notes. For its part, PK and its staff of more than 5,000 in 20 cities and four countries will enable Concentrix to scale digital capabilities faster and build growth in key areas, including CX design and development, artificial intelligence (AI), intelligent automation, and customer loyalty. Overall, the deal will combine a complementary client base and similar vertical focus, both companies have said.

Chris Caldwell, president and CEO of Concentrix, said the company was “incredibly excited” to be welcoming the PK team. Founded in 1983, Concentrix has brought eight companies on board since 2006, growing through multiple acquisitions over the years. “This acquisition adds immediate and meaningful breadth and scale to our CX digital capabilities,” he said. “It establishes a stronger presence in the complementary CX digital IT services market, while enhancing our ability to continue to increase our margins in high-value services.”

Dinesh Venugopal, CEO of PK, said joining Concentrix will allow his firm, known for designing and engineering experiences at scale, to continue helping clients “disrupt their market” on a larger scale. “Our vision has always been to drive digital innovation and transformation focused on the customer experience,” he remarked. “Concentrix shares this vision, and we are excited to join them as they mark another milestone in their ongoing story of growth.” The transaction, subject to regulatory approval, will be financed primarily through additional bank debt borrowings under an amended credit facility. The deal is expected to close during Concentrix’s 1Q 2022.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

Latest Insights:
OpenAI’s GPT-6 Astra: Benchmarks, Cyber Risks, and Market Impact
September 4, 2026
Article
Article

OpenAI’s GPT-6 Astra: Benchmarks, Cyber Risks, and Market Impact

Nick Patience, VP and Practice Lead, AI Platforms at Futurum, shares his insights on GPT-6 Astra and what its cyber threshold and monitorability trade-offs mean for Anthropic and Google....
Adobe's CEO Succession Bets on Agentic AI and CX Dominance
September 4, 2026
Article
Article

Adobe’s CEO Succession Bets on Agentic AI and CX Dominance

Keith Kirkpatrick, Vice President & Research Director at Futurum, analyzes how Adobe's CEO succession positions the company to capitalize on surging enterprise demand for agentic AI and customer experience orchestration....
Salesforce Bundles AI, Slack, and Tableau Into Three New Edition Tiers
September 4, 2026
Article
Article

Salesforce Bundles AI, Slack, and Tableau Into Three New Edition Tiers

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on new Agentforce Edition tiers, and discusses how consolidation of AI, Slack, Tableau Next, data security, and Premier Success Plans into...
NetApp Q1 FY 2027 AI-Ready Storage Drives Enterprise Momentum
September 4, 2026
Article
Article

NetApp Q1 FY 2027: AI-Ready Storage Drives Enterprise Momentum

Futurum Research analyzes NetApp’s Q1 FY 2027 earnings, focusing on AI data infrastructure, hybrid cloud demand, and migration momentum....
Latest Research:
The Platform Payoff How AI Makes the Case for a Unified Enterprise Stack
September 4, 2026
Research
Research

The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack

In our latest thought leadership brief, The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack, completed in partnership with Salesforce, Futurum Research examines why enterprise buyers...
Escaping Data Gravity and Infrastructure Debt Why the AI Era Demands an Agentic Data Cloud
September 2, 2026
Research
Research

Escaping Data Gravity and Infrastructure Debt: Why the AI Era Demands an Agentic Data Cloud

In its latest report, Escaping Data Gravity and Infrastructure Debt, completed in partnership with Google Cloud, Futurum Research examines how decoupled data architectures are driving up costs and operational overhead...
Operationalizing Autonomous AI Architecting the Agentic Enterprise on a Converged Data Foundation
August 27, 2026
Research
Research

Operationalizing Autonomous AI: Architecting the Agentic Enterprise on a Converged Data Foundation

In its latest report, Operationalizing Autonomous AI: Architecting the Agentic Enterprise on a Converged Data Foundation, completed in partnership with Snowflake, Futurum Research examines why enterprises must move beyond bolted-on...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.