Content Guru Announces New Partnership With Bechtle AG

[the_ad_placement id="news-banner-top"]

As part of its global expansion drive, Content Guru, leading provider of cloud contact center solutions, has announced a new partnership with Bechtle, Germany’s largest IT system integrator and leading IT provider in Europe.

This strategically important partnership combines Content Guru’s expertise in omnichannel Contact Centre as a Service (CCaaS) solutions delivered through the cloud, and Bechtle’s large customer base in the EMEA region. The partnership will see Bechtle offering Content Guru’s award-winning storm® cloud platform as a CCaaS solution in a defined customer segment.

storm is used worldwide by large B2B and B2C companies across all industries to deliver world-class customer service across all communication channels. storm’s virtually limitless scalability in the cloud has enabled large enterprises and public sector organizations to handle unprecedented contact volumes throughout the COVID pandemic. When coronavirus hit, storm supported Europe’s largest employer, the UK’s National Health Service (NHS), to handle up to a 1400% increase in incoming calls to the 111 Urgent Care hotline from people concerned about the virus.

Martin Taylor, deputy CEO and Co-Founder of Content Guru, said, “We are really excited about our new partnership with Bechtle, one of the largest IT specialists in in Europe. Together, we will address complex communications requirements at large companies with our market-leading CCaaS technology and inspire customers to create competitive differentiation for themselves through superior customer engagement.”

Ralf Beck, Division Manager Software Product Management Infrastructure at Bechtle, commented: “The synergy between Bechtle and Content Guru is clearly mutually advantageous. Through the new partnership, we are able to offer customers and prospects a powerful contact center solution that will enable them to modernize and largely automate customer service. This adds an exciting vendor to our portfolio, and with Content Guru, we can serve the rapidly growing CCaaS market.”

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

[the_ad_placement id="news-sidebar-ad"]

Latest Insights:

Industry Analysts Get a Sneak Peak of the New Innovations That Are Being Deployed Within Oracle and NetSuite Products, With an Eye on Redefining the User Experience, Utilization of Data, and Agentic Workflows
Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others vendors in the market.
Armv9 Adoption and Smartphone Royalty Growth Drive Top-Line Performance
Olivier Blanchard and Daniel Newman at Futurum analyse Arm’s Q4 FY25 results, highlighting how Armv9 and CSS adoption are driving record royalty and licensing growth across smartphones, AI infrastructure, and automotive compute.
Gross Margin Gains and Datacenter Momentum Support Coherent’s Record Quarterly Performance
Olivier Blanchard, Research Director at Futurum, shares insights on Coherent’s record Q3 FY 2025 results, driven by strong AI datacenter momentum, next-gen optical product launches, and the upcoming commercialization of its OCS platform.

Latest Research:

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can simplify migration, reduce costs, and modernize operations while gaining a competitive edge in AI-driven application development.
In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage inefficiencies by unlocking stranded NVMe capacity within GPU servers.
In our latest market brief, Enhancing Cyber-Resilience: A Multi-Layered Approach to Data Infrastructure, Protection, and Security, The Futurum Group, in partnership with Lenovo, explores how organizations can design resilient systems that reduce downtime, safeguard critical data, and empower lean IT teams to act swiftly in crisis moments.

Book a Demo

Thank you, we received your request, a member of our team will be in contact with you.