ALIDA WELCOMES NEW CHIEF ARCHITECT TO STRENGTHEN TECHNOLOGY ARCHITECTURE ACROSS THE ALIDA TXM PLATFORM

Amit Gupta brings extensive technology and AI experience to Alida

TORONTO – August 30, 2021 – Alida, a leader in Total Experience Management (TXM), today announced the appointment of Amit Gupta as Chief Architect. Gupta’s deep experience in Software as a Service (SaaS) will strengthen the technology architecture of the Alida TXM platform, further cementing the organization as a leading player in the Customer Experience Management (CXM) market.

“I’m delighted to join an organization that is rapidly transforming and growing in the tech industry,” said Gupta. “It’s an exciting time to be at Alida and I’m keen to make an impact in building innovative products that will improve experience for both customers and employees.”

Amit Gupta’s innovative spirit has led him to an impressive track record in the technology sector. He holds over 70 patents covering various areas in Distributed Systems, Network Security and the Internet-of-Things (IoT). Gupta was a co-founder at Jasper and Andale where his team pioneered immense changes in the SaaS industry. Jasper was acquired by Cisco for $1.4 billion in 2016. Most recently, Gupta is focused on AI literacy for all ages as a co-founder of the AIClub. He holds a PhD in computer science from the University of California, Berkeley.

“Amit brings extensive technology expertise and leadership to Alida. I am thrilled to welcome him to our R&D team,” said Riaz Raihan, President of Products & Engineering at Alida. “With the addition of Amit to our leadership team, Alida’s product innovation will continue to disrupt the CXM market, providing massive value to our customers.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers.

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships. 

Follow us at www.alida.com and engage with us on social media @alidaCXM.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

Latest Insights:

Oracle Database@AWS Launches in Virginia and Oregon With More Regions on the Way, Bringing Exadata and Autonomous Database Capabilities to AWS Customers
Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Oracle Database@AWS, which brings Oracle’s Exadata and Autonomous Database services directly to AWS data centers with AI and zero-ETL capabilities.
Dell and CoreWeave Partner To Deploy NVIDIA GB300 NVL72 Systems, Signaling the Upcoming Ramp-up of GB300 in Q4 2025
Ray Wang, Research Director at Futurum, shares insights on Dell’s early deployment of NVIDIA GB300 NVL72 systems with CoreWeave. The launch sets a new standard in rack-scale performance for AI reasoning and cloud infrastructure.
Ruba Borno and Karan Batta delve into the innovative Oracle Database@AWS offering, exploring its impact on accelerating cloud migrations for enterprise workloads.

Latest Research:

In our latest Market Brief, From Data Chaos to AI Clarity: Activating AI Through High-Quality Enterprise Data, published in partnership with IBM, Futurum explores the core challenges enterprises face in deploying AI and presents a blueprint for overcoming them through smarter data strategies and tools.
In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners leveraging the Google Cloud Marketplace as a transformational sales platform.
In our latest market brief, Unlocking the Future of Hybrid Cloud with Red Hat OpenShift Virtualization, developed in partnership with Red Hat, The Futurum Group outlines the evolving virtualization landscape, the economic and operational drivers behind infrastructure modernization, and the technical innovations powering OpenShift’s hybrid cloud strategy.