DUBAI, UAE – Dubai-based leading independent hotel management company, Aleph Hospitality, has announced that it has signed a company-wide agreement with Medallia to further enhance the customer journey and elevate the guest experience across all of the group’s hotels in the Middle East and Africa.
As pioneer and market leader in Experience Management, Medallia is trusted by the world’s best hotel companies. Its bespoke feedback analysis platform for hotels provides AI-powered text analytics and data on the customer journey that enables hotel teams to focus on the critical customer touchpoints and use these insights to further elevate the guest experience.
Commenting on the partnership Bani Haddad, Founder & Managing Director of Aleph Hospitality, said: “Whilst Medallia is not new to Aleph as the platform has been in place in several of our hotels, we believe now is the right time to move to a group-wide partnership to support the rapid growth of our hotel portfolio in the Middle East and Africa.”
“Through the extensive functionality and reporting available in Medallia Go, we will be able to further advance our understanding of the group’s performance with the ability to continually refine the hotel guest journey and further strengthen the service delivery and quality for our owners.”
Aleph Hospitality currently operates 10 hotels and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025.
About Aleph Hospitality
Born and based in Dubai, Aleph Hospitality is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist”s customised, results-driven alternative to traditional hotel management models includes third party and white label operations. Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. With in-depth market knowledge, several decades” experience working with the world”s largest hotel companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has 10 operating hotels in its portfolio and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025. To find out more, visit alephhospitality.com.CONTACTAnne BleekerManaging Partner, In2 Consulting
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As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
