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Technology Insights

The Futurum Group’s analysts cover a myriad of technologies across the technological landscape. Here you can narrow down our insights by technology category. If you prefer to filter by industry vertical, you can do that here.

HPE Discover 2019
June 18, 2019

HPE Discover 2019: HPE Goes All In With “Everything As A Service”

The highlight of HPE Discover 2019 is Antonio Neri's promise that "HPE is going all in with everything-as-a-service." Overall, I think the move is a bold one and that Antonio...
right way to think about RPA
June 18, 2019

Right Way to Think About RPA — It’s Good for Everyone

There’s a right way to think about RPA. If you are looking at eliminating people or cutting costs with RPA, you're doing it wrong....
June 18, 2019

Why “YouTube is too big to fix completely” is not an acceptable answer from a CEO

There are myriad reasons why "YouTube is too big to fix completely" is not an acceptable answer from a CEO. Especially now, as the regulators are coming. If nothing else,...
Splunk doesn't need to be worried about fast-growing startup in SIEM space
June 17, 2019

Fast-Growing Startup in the SIEM Space No Real Threat to Splunk, IBM

Exabeam, a fast-growing startup in the SIEM (Security Information and Event Management) space is no real threat to Splunk, IBM. Here's why....
Toyota’s immersive AR experience
June 17, 2019

Toyota’s New Augmented Reality Shopping Experience: A Shift In The Car Buying Journey?

Toyota's immersive AR experience is coming to consumers everywhere. A first look into the technology itself and a take on whether the market will respond positively....
Pegaworld
June 13, 2019

Pegaworld — AI meets Empathy

June 13, 2019

Are we Over-Collaborating with Collaboration Tools?–Futurum Tech Podcast Episode 049

Cisco Live 2019
June 12, 2019

Cisco Live — Collaboration Goes Cognitive and Interoperable

Cisco Live 2019 was about the future of collaboration, which is all about cognitive collaboration and interoperability. The Cisco ecosystem has always had vastly more collaboration tools (contact center, VoIP,...
June 12, 2019

Walmart Taking on Amazon, Facebook, and Google With New Ad Platform [and Otherwise]

Walmart is taking on Amazon, Facebook, and Google with its new ad platform. That makes perfect sense. And it’s not the only place where Walmart is innovating to transform retail....
marketers are using AI and machine learning
June 11, 2019

How Marketers Are Using AI And Machine Learning To Grow Audiences

MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers....
June 8, 2019

The State of Hybrid Cloud – Futurum Tech Podcast Interview Series 004

In this Interview Series of the Futurum Tech Podcast, Daniel Newman sits down with Robert Christiansen, VP and Cloud Strategist at HPE. They discuss the recent Futurum/HPE survey on the...
June 7, 2019

Apple’s Revenue Strategy: Thousand-dollar Monitor Stands–Futurum Tech Podcast Episode 048

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