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Category (news): Personalization & Optimization

travel experience personalization
Sherril Hanson

Personalization in Travel & Hospitality

The Post-Pandemic Rise in Different Experience Types and Evolving Travel Personas Spurs Companies to Dig Deeper into Personalization
e-commerce optimization
Alex Gaw

Technology Providers Launch CommX, the Commerce Experience Collective

Online E-Commerce Community Is Founded by Bloomreach, Fast, Mirakl, ShipBob, and Sinch
Alex Gaw

Adobe Launches New Mobile Capabilities in Journey Optimizer

Mobile Features Will Allow Brands to Connect With Customers Anywhere
Alex Gaw

Worldwide Social Media Ad Spending Soared to New Highs in 4Q 2021

Paid Social Spending Was Up 25% from Previous Quarter
Alex Gaw

Brands Must Rethink Customer Data Strategies as Website Cookies Are Retired

Epsilon Survey Says Leveraging First-Party Data Will Be Paramount
Keith Kirkpatrick

Using Content to Improve CX

Sherril Hanson

CX in Gaming: Personalization and Customer Relationship Management

Alex Gaw

Mastercard to Acquire CX Personalization Firm Dynamic Yield

Acquisition Will Help Brands Deliver Trusted and More Effective CX, Mastercard Says
Keith Kirkpatrick

The Pitfalls of Over-Personalization with CX

Keith Kirkpatrick

The Power of Zero-Party Data

Alex Gaw

Dynamic Yield Report Finds Significant Advances This Year in Personalization

Most Companies Have Now Moved Forward From Basic Maturity Levels
shopping appointments cx
Keith Kirkpatrick

Using Appointment-Based Shopping to Improve CX

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