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Insight Type: Marketing: Art and Science

How Pure Storage Leverages Data and AI to Transform the Customer Experience - Episode 13
October 30, 2024

How Pure Storage Leverages Data and AI to Transform the Customer Experience – Episode 13

In this episode of the Six Five Webcast - Marketing: Art and Science, we discuss how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains....
Lisa Martin
The Impact of Generative AI at UiPath - Episode 12
September 25, 2024

The Impact of Generative AI at UiPath – Episode 12

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is...
Lisa Martin
How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Episode 11
September 11, 2024

How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business – Episode 11

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss how AI and predictive analytics are transforming customer insights and marketing strategies. Discover how a...
Lisa Martin
What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10
August 28, 2024

What Stakeholders Want from B2B Marketing Leaders – Marketing Art and Science – Episode 10

In this episode of Marketing Art and Science, we discuss Gabie Boko’s journey as NetApp’s CMO, the integration of data science in marketing, the blend of creativity and strategy in...
Lisa Martin
The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9
August 14, 2024

The Impact of Marketing AI Councils on Businesses – Marketing Art and Science – Episode 9

In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils....
Lisa Martin
The Tech CEO's Perspectives on Marketing
July 31, 2024

The Tech CEO’s Perspectives on Marketing

Lisa Martin, CMO Advisor at The Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences...
Lisa Martin
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences
July 17, 2024

CrowdStrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

Lisa Martin, CMO Advisor at The Futurum Group, and Crowdstrike CMO Jennifer Johnson (JJ) discuss the genesis and results of data-driven marketing at Crowdstrike and how Generative AI is converting...
Lisa Martin
Unlocking the Power of AI in Marketing at Boomi
July 8, 2024

Unlocking the Power of AI in Marketing at Boomi

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and...
Lisa Martin
The Intersection of Martech and PLG (Product-Led Growth)
June 20, 2024

The Intersection of Martech and PLG (Product-Led Growth)

Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship...
Lisa Martin
Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style
June 5, 2024

Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style

Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as...
Lisa Martin
CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
May 22, 2024

CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship

Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in...
Lisa Martin
How Modern Marketing is Enabling Delta Airlines to Revolutionize Travel
May 8, 2024

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s...
Lisa Martin

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