Featured Person: Mark Beccue

Daniel Newman, Chief Analyst and CEO and Mark Beccue, Research Director at The Futurum Group examine the recent trend where savvy AI players are seeking to gain a generative AI edge by partnering with generative AI specialists, collaborating with customers and generative AI specialists, and investing in generative AI startups.
Mark Beccue, Research Director AI at The Futurum Group examines Zoom’s addition of generative AI-powered Zoom IQ features. Will they resonate? The piece explores how the collaboration space has become an early incubator for key generative AI use cases, text summarization and text generation, and the market drivers and barriers to those initiatives, as well as Zoom’s prospects for success with these features.
Mark Beccue, Research Director AI at The Futurum Group examines Accenture’s $3 billion AI investment. The piece explores why Accenture’s investment is important to not only Accenture, but also why it might be a signal of even more AI investments from consulting firms and SIs.
Mark Beccue, Research Director AI at The Futurum Group examines why AMD and Hugging Face team up to democratize AI compute. The piece explores why the partnership accelerates AMD’s market position in AI compute and how the broader AI compute market will benefit.
Daniel Newman, Chief Analyst and CEO and Mark Beccue, Research Director AI at The Futurum Group cover Oracle’s launch of enterprise-grade AI services with Cohere. The piece explores the impact Oracles’ generative AI initiative will have on introducing safe, enterprise-grade generative AI to the enterprise market.
Mark Beccue, Research Director at The Futurum Group, covers Adobe’s expansion of Firefly AI to enterprises and the integration of Adobe Sensei GenAI with Adobe Experience Cloud. The piece explores how Adobe’s rapid rollout of pragmatic generative AI could lead to a competitive edge and why Adobe is so good at AI.
Mark Beccue, Research Director at The Futurum Group, explores why Anthropic’s Series C funding has landed investors and partners in Google, Salesforce, and Zoom, and how this move will lead to LLM competition, which will spark greater generative AI innovation and enterprise-grade generative AI use cases.

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