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Category: Personalization

Keith Kirkpatrick

Data Flexibility Drives Customer Targeting, Insights for The Washington Post

Case Study Provided by CDP Vendor ActionIQ Underscores Value of Partnership and Scalability
Alex Gaw

Airship Launches No-Code App Experience Editor

App Editing Engine Creates App Experiences, Dispensing with Developer Support
Keith Kirkpatrick

Creative Virtual Using Vectorization to Limit ChatGPT Hallucination

Preapproved Content Matched to Prompt Inputs Eliminates Risk of Incorrect Responses
Keith Kirkpatrick

Improving Personalization and Convenience Via Next-Best Action Support

Requirements and Tips for Deploying Effective Recommendations
Keith Kirkpatrick

Navigating to a Better CX Via Inclusive Wayfinding Technology

WayMap Mobile App Provides an Indoor and Outdoor Navigation Solution Without Beacons or Wi-Fi
Customer engagement research
Sherril Hanson

Customer Engagement Can Drive Revenue Growth and Support Financial Goals

Twilio Releases Research on Personalization, Data Privacy and Trust
CX surveys and research studies
Alex Gaw

New Research from MessageGears, Qualtrics, Amdocs, Nosto, and LivePerson

Topics: Consumers and Brands, Employees Struggling at Work, Digital CX, and More
Customer Trust
Sherril Hanson

Maintaining and Building Customer Trust in the Face of an Economic Downturn

Techniques to Keep Customers Confident in their Brand Experience
Aligning CX with product-led growth strategies
Keith Kirkpatrick

Aligning CX with Product-Led Growth Strategies

Drawing Customers in with Free Access Drives Acceptance and Lets Them Contribute to Product Value
Airline customer experience
Sherril Hanson

Airlines Work on Digital Transformation and the Wow Factor

Passengers Still Want the Basics – Simple and Smooth Travel
Restaurant menu hacks and customization
Keith Kirkpatrick

Managing Menu Hacks to Ensure Efficiency and Good CX

Allowing Too Much Customization Can Hurt Restaurants and Their Employees
Pricing and customer experience
Keith Kirkpatrick

Using Pricing Strategies to Influence CX

Pricing Remains Important to Customers, but Companies Have Flexibility in How They Use It
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