Futurum’s Ron Westfall walks us through the Oracle Database 21c debut, which further differentiates the company’s converged database proposition, especially in key emerging technology areas such as Immutable Blockchain Tables and AutoML for In-Database ML. The new offering strengthens Oracle’s ability to bolster developer productivity in cultivating new applications and curating applications to fulfill top-priority business objectives.
By including 200+ innovations across seven key technology areas in the new release, Ron is bullish on Oracle and sees this move as putting its major database rivals, such as IBM, SAP, Amazon, and Microsoft/Azure on the sales and marketing defensive in the near-term. He sees Oracle’s Database 21c sales and marketing zigging in marked contrast to the zagging of recent competitor marketing that continues to focus on requisite, somewhat bland feature sets such as cloud-based data management, putting Oracle in the driver’s seat to drive industry-wide converged database sales and marketing conversations at the onset of 2021.
