Category: Customer Data Platform

Acquisitions by Salesforce, LumApps, and Phenom; New Funding for RudderStack and remberg
Azadea Group and MoEngage; UserTesting and Quantum Metric; Wealthify and Talkdesk; Liferay and the US Post Office
ServiceNow announced its Q4 earnings today, reiterating its position among fast-growing companies in the technology sector. Futurum's principal analyst Daniel Newman explores the earnings and predicts a favorable year ahead for the company.
Marketers Report Quick Payback and Return on Investment from the Technology
New Capabilities Boost ROI by Reducing Time to Production and Maximizing Value of Automation Across the Business
The Investment Is the Largest Single Funding Round for a Customer Data Platform
In this Futurum Tech Webcast, Futurum Lead Analyst Shelly Kramer is joined by Treasure Data’s Director of Product Marketing James Riseman to discuss the value Customer Data Platforms (CDPs) can bring to teams outside of sales and marketing as well as Treasure Data’s new offering CDP for Service.
In our latest white paper Customer Data Platform: The Key for Contact Center Transformations — done in partnership with Treasure Data — we examine the challenges that contact center employees face and how a CDP will further transform contact centers from cost hubs to revenue-generating experience centers that play a critical role in the customer journey.
Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.

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