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Category: Customer Data Platform

Customer Data Platform surveys and research studies
Alex Gaw

New Research from Treasure Data, Neustar, Emplifi, Gartner, and Acxiom

Topics Include CDPs, Contact Solutions, Operational Efficiency, the Customer, and Personalization
Customer data platforms
Alex Gaw

Customer Data Platform News from Acquia, Tealium, Meiro, and Appier

Product Enhancements Gain Ground and CDP Partnerships Proliferate
In Data We Trust
Clint Wheelock
Clint Wheelock

In Data We Trust

Your Guide For Establishing Customer Trust Through Privacy
CX Innovators Tealium
Clint Wheelock
Clint Wheelock

CX Innovators: Heidi Bullock, Tealium

Creating More Personalized Customer Touchpoints Using Strategic Technology and Effective Business Processes
Daniel Newman

SAP TechEd

The Six Five team discusses SAP TechEd.
CDP product announcements
Sherril Hanson

Customer Data Platforms News from Lytics, mParticle, Treasure Data, and Twilio

Connecting Data and Expanding Sources are Focus Areas of Recent Product and Integration Announcements
Shelly Kramer

For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be

In this latest research brief, For Many Organizations, Data is Overwhelming— It Doesn’t Have to Be — done in partnership with Treasure Data — Futurum analyst Shelly Kramer explores the challenges that brands face when overwhelmed with consumer data and the opportunities to overcome these new challenges.
Daniel Newman

An Inside Look at Zoho Books’ Impressive Growth

On this episode of the Futurum Tech Webcast – Interview Series, Daniel Newman is joined by Raju Vegesna, Chief Evangelist for Zoho for a conversation around the growth of Zoho’s finance platform, Zoho Books.
Daniel Newman

Zendesk Q3 Revenues Up 20% to $417M

Futurum analysts Daniel Newman and Michael Diamond discuss Zendesk’s recent Q3 2022 earnings results and what they mean for the company moving forward.
Customer data platform product announcements and platforms
Sherril Hanson

Product and Partnership Announcements from mParticle, Oracle, Ikue, and Tealium

Data Security, Consent Management, and Industry Specific Solutions Are Launched
Daniel Newman

Salesforce Genie Ready to Turn CRM into Data Powerhouse

At Dreamforce last week, Salesforce announced Salesforce Genie, a real-time data platform that powers Customer 360. Principal Analyst Daniel Newman dives into what we can expect from Salesforce Genie, and whether he thinks the growth trend for Salesforce will continue.
Customer data platforms
Keith Kirkpatrick

Leveraging CDPs to Turn Customer Data into Action

Customer Data Platforms Unify Data into an Always Current, Single Source of Truth
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